Research On The Development Of A Securities Company Weahth Management Services

In recent years,with the acceleration of China's financial globalization,the market competition pressure of the securities industry is increasing,the relaxation of securities business licenses and the foreign brokers eye covetously have made the domestic brokerage business environment facing a new round of changes.The continued decline in the commission rate has led to a significant reduction in the proportion of brokerage business revenue.With the increasing growth of the wealth of households and the diversification of customer needs,various brokers have opened the road to wealth management transformation.To enhance the anti-cyclicality of operations.Facing the huge market where opportunities and challenges coexist,how to gain a competitive advantage in the wealth management market is a practical problem facing securities companies that are currently trying to enter and have already entered this market.The same is true for A Securities,a small and medium-sized securities firm.The intensified market competition directly threatens its current brokerage business,which depends on its survival and development.In order to reduce the dependence on traditional commission income,A Securities Company must transform its wealth management business to change the situation of over-reliance on a single brokerage business structure.This paper uses A Securities Company as a research template,systematically analyzes the development model of A Securities Company's wealth management business,and draws on the excellent experience of the wealth management business development of domestic and foreign peers,and points out the difficulties encountered in the development of A Securities Company's wealth management business.It also analyzes the reasons from the defects of the external environment and the lack of internal construction capabilities,hoping to provide an effective development path for the reference of the development direction of the wealth management business of A Securities Company.Through the above research,it can be found that:(1)due to the inaction of the management of A Securities Company,the departments are fighting each other,the synergy is poor,and the policy discontinuity is transmitted to the customers and the customer group continues to shrink;(2)A The wealth management business of securities companies,on the one hand,due to the shortage of investment consultants and the quality of the team needs to be improved,the ability to provide active asset allocation services is poor,on the other hand,due to the weak product line,there are fewer products for customers to choose,leading customers to form a scientific Reasonable decentralized investment awareness will be difficult;(3)The poor performance of the information system as the biggest guarantee for the business has caused great inconvenience to A Securities Company to implement the wealth management business.Finally,this article puts forward the following countermeasures and suggestions: Introduce strategic investors,creating a dynamic leadership team,expanding the construction of investment advisory teams,creating a complete product line,and stepping up efforts to build information systems.