Research Of Strategy Development For H Bank's Asset Management Department

With the background of the financial disintermediation,more and more commercial banks changed their business model from the traditional business to the asset management business model in succession,while the small commercial banks faced the development dilemma situation because of limited resources,so they urgently need to have the appropriate asset management strategy to guide their business development.First,the thesis based on the theories of strategic management with literature research,studying the asset management business of domestic and overseas related theories and development history.With the guidance of the strategic management theory,the thesis constructed the rough idea of H bank's asset management department's development strategy.Secondly,using the strategic analytical tools to study H bank internal and external business environment,including the analysis of the asset management industry,setting the direction of the asset management department's development strategy based on the actual situation.Thirdly,taking Michael Porter's Five Forces Model and SWOT analysis to analyze H bank competition environment,the advantages & disadvantages,potential opportunities and threats,then finalize the strategic choice of H bank asset management department.Lastly,for the determined strategic choice,the implementation and supporting measures of the H bank asset management department had presented.Due to the asset management business is realize the risk's premium through controlling the risks,the last section mainly puts forward H bank's asset management department's risk controlling measures,to ensure the healthy development of the business.The thesis is to discuss H bank's asset management department's business,and build its business development strategy system,it will be beneficial to the development direction for H bank asset management department,at the same time,the article has the double meaning from theory and practice wise: One side,previous asset management or Financial Services research mainly focus on the large commercial banks or its branches in the region,but this thesis focus on the small commercial banks,which will enrich the research object of asset management business;The other side,the thesis is based on the strategic management research methods,have the special meaning in the practice with the theory applied to practical problems,meanwhile,for the other small commercial banks of the same situation or the similar problems,this article has the huge value when setting up asset management business strategy as the reference.