Research On Marketing Integration Strategy Of A Paper Group Under The Condition Of Merger And Reorganization

Since the reform and opening up,with the great development of China's social economy,all walks of life have been greatly developed,especially the paper industry.In recent years,the development speed is ten parts,and it has changed a lot.At the same time,due to the continuous changes in the domestic form,the paper industry cannot stop,and must strive to gain a place in the future market.Therefore,strategically,A paper how to guarantee the good development,it must give planning,and for the development of the enterprise development must set A clear direction,so as to clear the problem where the enterprise is heading.In the process of research,this paper first describes the current situation of the development of paper industry were summarized,and then carried on the simple planning for the future,with A paper as an opportunity,to now in the clear open that and future development are analyzed in detail,at the same time on marketing integration problems and encountered conflicts put forward their own solutions and strategies.And give the development of the group their own Suggestions.In the research process,this paper analyzes the marketing integration of A paper,specific research purpose and research significance,made paper administrator can clear understanding of enterprise internal environment,their own advantages and disadvantages,it is beneficial to form the core competitiveness,through effective marketing strategy to relieve the paper there are difficulties in investment,promote A paper market share,improve market competitiveness,gradually moving towards large paper group.Through this study can provide reference for domestic paper group,other domestic paper can effectively grasp the superiority of industry development,combining with the change of industrial environment to gradually explore the development path to success.At the time of merger,acquisition and reorganization,between enterprises and enterprises will inevitably produce A variety of conflicts,in this paper,on the basis of A company merger,acquisition and reorganization,first through the analysis of the enterprise faces all sorts of problems in the process of restructuring has carried on the detailed analysis.Marketing conflict existed in the work of A company merger and acquisition,combining the theory of knowledge and experience,respectively from the marketing concept,team building,channel selection,product portfolio,price positioning and marketing service system construction analysis,and put forward the specific integration implementation strategy.