Research On Performance Evaluation Of DB Pharmaceutical Manufacturing Company Based On Social Responsibility

With the more emphasis on the harmonious society,sustainable development and sharing the economy,the market environment is becoming more and more complex,and the competition situation in the market has changed.The simple pursuit of profit maximization makes the development of enterprises lack of strategy is not conducive to the sustainable development of enterprises.How to improve the enterprise performance through performance evaluation still exists many problems.The enterprise performance evaluation under the traditional condition of our country has long been dominated by financial evaluation.With the development of economy and the change of social demand,the enterprise performance evaluation under the single financial evaluation can not meet the needs of the times economy.Enterprise management and decision makers need to make detailed plans for their own stage development and long-term development with the help of effective,real and objective enterprise performance evaluation,and the information distortion brought by the financial evaluation can not help the enterprise decision-makers to complete the decision-making task.The trend of social development has proved that corporate social responsibility is the basic requirement of the existence and development of enterprises,just like the profitability of enterprises.As an important industry related to national life,the pharmaceutical industry is related to the health and life of the people.The government and the public pay more attention to the performance of their social responsibility.Therefore,the pharmaceutical industry needs to introduce social responsibility indicators in the evaluation of enterprise performance.How to introduce social responsibility indicators in the performance evaluation of DB pharmaceutical manufacturing companies,for example,the responsibility of consumers,the responsibility to the environment,the responsibility of the government and other issues into the performance evaluation system and quantitative evaluation index,is the problem that needs to be solved in the performance evaluation of DB pharmaceutical manufacturing company.If this problem can be solved,the combination of economic indicators and social responsibility indicators will make the performance evaluation system of DB pharmaceutical manufacturing company more perfect,comprehensive and strategic.The author divides the thesis into seven parts in the process of writing,the first part is the introduction,the introduction part is the introduction of the whole thesis,which mainly includes the background and significance of the research,the literature introduction of relevant domestic and foreign scholars,and the specific contents,methods and research of the research.The innovation.The second part is an overview of corporate social responsibility and corporate performance evaluation.This chapter is the cornerstone of the research on corporate performance evaluation based on social responsibility.The theoretical concepts involved in the thesis are discussed,including enterprise performance evaluation,corporate social responsibility definition,corporate citizenship theory,stakeholder theory and sustainable development theory.The third part: the analysis of the performance evaluation of the pharmaceutical industry and DB pharmaceutical manufacturing company,introduces the characteristics of the pharmaceutical industry and the status of performance evaluation,and the problems in the performance evaluation of DB pharmaceutical manufacturing company and its perfect significance.The fourth part: Based on the construction of the performance evaluation system of DB pharmaceutical manufacturing company based on social responsibility,and combining the characteristics of the pharmaceutical enterprises,a set of performance evaluation index system of DB pharmaceutical manufacturing company is constructed,which combines the economic responsibility index and the social responsibility index.The system includes two criteria layer of economic responsibility system and social responsibility index,9 sub standard layer and 27 basic evaluation index,and the index weight is determined by the analytic hierarchy process.The fifth part: Based on the performance evaluation and analysis of DB pharmaceutical manufacturing company based on social responsibility,this paper introduces the comprehensive scoring system to determine the grading level,and makes a comprehensive evaluation on the performance of DB pharmaceutical manufacturing company under the social responsibility based on the social responsibility and compares the results with the current performance evaluation results of the DB pharmaceutical manufacturing company,and the results are carried out.Analysis? The sixth part: to improve the performance evaluation of DB pharmaceutical manufacturing company,combined with the weak link of DB pharmaceutical manufacturing company performance evaluation,put forward suggestions and direction for improving the performance evaluation of DB pharmaceutical manufacturing company.The seventh part: the conclusion and the deficiency.