BQ Intelligent Scenic Spots Construction Project Development Research

In recent years,with the improvement of the economic level,people's demand for tourism has also changed.From sightseeing tourism to experiential tourism for leisure vacations,the development of scenic spots is no longer limited to the scope of “fences”,relying on “ The development model of the ticket economy will no longer meet the needs of the market.The development of mobile internet technology and Internet of Things technology has led to a rapid increase in the demand for intelligent facilities.The construction of smart spots has become more and more important to the scenic spots: on the one hand,it can increase the attractiveness of scenic spots,and develop personalized and attractive.On the other hand,it helps to achieve modern and efficient management of the scenic spot,especially in the current rapid development of the media and the flow of the king,the use of intelligent ways to expand the influence of the scenic spot can have a multiplier effect.In this context,how to grasp the development opportunity of BQ scenic spots,enhance the management efficiency and influence of scenic spots through the construction of smart scenic spots,and effectively accelerate the development of scenic spots,is the key topic of this paper.This paper takes the BQ scenic area smart construction project as the research object,through field investigation,collecting and analyzing a large number of scenic spots and literature materials,combined with advanced technologies such as big data,artificial intelligence and Internet of Things,through the current situation of tourism resources and management of BQ scenic spots.Comprehensive analysis,combined with the construction of the smart scenic spot of the construction project and the statistical analysis of relevant figures,put forward the overall construction goals and construction plan of the project construction.The BQ intelligent scenic spot comprehensive management platform is constructed from three aspects: smart service,smart management and smart marketing.At the same time,combined with the application of intelligent technology and the design of smart products,the development and integration of tourism resources and products will be strengthened,and the security system for the intelligent construction of scenic spots will be improved,including project financing,management system,management system,management talent protection,etc.,in order to finally realize BQ wisdom.Sustainable development of the scenic spot.This paper plans to build an integrated smart management platform for BQ scenic spots,including three sub-platforms,which intelligently manage the services,internal management and marketing of the scenic spots.Through the collection,analysis and feedback of data from various platforms,it provides intelligent and convenient services for tourists,and provides basis for decision-making of scenic spot managers.Realize personalized upgrade of scenic service,optimize and upgrade management process efficiency,and optimize marketing and diversification.Introduce intelligent technologies such as AI,VR,and AR to realize rich functions such as three-dimensional visual publicity,virtual tour,intelligent explanation,tourist volume prediction,and souvenir intelligent design.Through the intelligent service platform,we provide visitors with all-round intelligent services for food,lodging,travel and entertainment.On the basis of limited investment,we will create a smart image of the scenic spot;realize online office through smart management platform,and more efficient and transparent scenic area resources and financial management.The response system is more timely and reliable;the intelligent marketing platform provides rich solutions for diversified marketing.In addition to the traditional online and offline marketing,the introduction of short video platform marketing represented by vibrato,the news speed platform marketing represented by today's headlines,Douban is Representing the knowledge sharing platform marketing,etc.,with the help of IP marketing,through the media virus spread,to create a network red BQ.At the same time,it provides feasible solutions for the development of scenic smart tourism products,such as smart health tourism products,smart camping valley,scenic game projects,etc.,providing direction for the diversified development of scenic spots.This paper also analyzes the financing analysis,expected income and risk expectation of the scenic spot project,and puts forward the management system guarantee,organization guarantee,talent guarantee and risk management of BQ intelligent scenic spot construction project.The development of BQ intelligent scenic spot construction project has broken the concept of BQ small scenic spot and integrated the concept of “big tourism” to create a BQ scenic spot without walls and online and offline play.Help the scenic spot to seize the historical opportunity,form a tourist brand attraction,provide new benefit growth points for the scenic spot,promote the better and faster development of the scenic spot,and make the scenic spot become a smart tourist scenic spot with 5A influence from the national 4A level tourist scenic spot.