Research On The Impact Of Internet Insurance On Traditional Insurance Sales

With the fast development of Internet information technology,the Internet has entered millions of households,and the Internet model of insurance sales has been born one after another.The emergence of mobile networks has also accelerated the transformation of people to network consumption.Even some insurance companies directly use mobile APP to complete the whole sales process.Wherever the Internet goes,productivity has been greatly enhanced.This change will have a certain impact on the original traditional industries,and also lead to the decline of a large number of traditional operations and the panic of traditional practitioners.Then the emergence of Internet insurance for traditional insurance sales exactly what impact is the main content of this paper.Firstly,this paper collects the main characteristics and modes of Internet insurance,and carries out a certain amount of analysis,hoping to better explore the key factors of the impact of Internet insurance on the sales of traditional insurance through the comparative analysis of Internet insurance and traditional insurance sales mode,and to find the joint point of harmonious coexistence of the two.According to the characteristics of traditional insurance sales and Internet sales in China,this paper further explores the advantages of insurance sales channels,sales modes,sales processes,efficiency,cost,innovation and price,and the disadvantages of information security,relevant laws,integrity and data monopoly.It is pointed out that Internet insurance has a certain impact on traditional insurance sales,but the current scale of development will not overwhelm the traditional Internet insurance sales.This paper mainly studies the impact of Internet insurance on traditional insurance sales.By using SPSS statistical software,clustering,descriptive statistics and other data analysis methods,it is verified that by reasonably improving the sales indicators of Internet insurance,the income of outstanding salesmen can be increased,and the mutual benefit and win-win of Internet insurance and traditional insurance sales can be realized.?The innovation of this research mainly includes the following points:Firstly,using correlation analysis method,it is concluded that in the new insurance mode and traditional insurance mode of the Internet,the activity rate of 02 O is positively correlated with the traditional premium number,but negatively correlated with the traditional activity rate,but the situation is not significant;Looking at the data of the Internet model,it is found that the activity rate of 02 O and the activity rate of 02 O are positively correlated with the traditional premium number.Premium is closely related,and the positive impact of each relationship is obvious.Our preliminary judgment is further confirmed by analysis.Secondly,factor analysis is used to explore the impact of the emergence of new type of 02 O products on the proportion of outstanding employees.Thirdly,we use paired sample T test to study the trend of the relationship between the main factors.The results show that after the emergence of the new sales model,there is a significant difference between the indicators before and after,and there is a big change.