Research On Development Strategy Of The Peach Industry In Feicheng City

Feicheng peach also known as Fotao,named after the deep in Feicheng,is famous agricultural products in Shandong province.It has a long planting history,with its big and taste,rich nutrition.So It is very popular both at home and abroad and is widely loved by customers both at home and abroad.After years of development,the area of the peaches is above 100000 mu.The output value is upto 140 million yuan.The proportion of peach industry in status of the agricultural industry of Feicheng is more and more big,The peach industry plays a very important role in the aspect of promoting agricultural structure adjustment and in the growth of the income of farmers.It is a meanful topic to study the development strategy of peach industry in Feicheng in order to promote a health and rapid development.During the development of Feicheng peach industry,the following problems are faced: Peach farmers do not manage peach garden scientifically;The excessive use of pesticides,fertilizers,irrigation,planting and breeding by peach farmers leads to the loss of soil nutrients;Feicheng peach deep processing degree is not enough and derivative industry scale is not large.All these problems lead to the incapability of fiercely competitive fruit market and the declining market reputation.The development of Feicheng peach industry faces many crises.How to improve the core competitiveness and economic efficiency of Feicheng peach industry is the aim of realizing the long-term and stable development of peach industry,accelerating transformation of the mode of planting industry and of accelerating the regional economic and social sustainable development.Using the theory of western economics,sustainable development and regional economic development,the method of view in system point,this paper analyzes the macro environment,micro environment and industrial environment of Feicheng peach industrial development,and sorts out the development history and current development status of Feicheng peach industrial.It analyses its advantages,disadvantages,opportunities and challenges and competitors.and substitute in the market of fruit.Research shows that location advantages and market economic advantage are obvious in Feicheng city.But at the same time,it has disadvantages,such as low degree of scale,unsound disease prevention and control system and so on.It faces with both the opportunities and the threats.The opportunities are the constantly improving national support policy,innovation of science and technology and so on.The threats are the substitutes and quality safety problems.etc.Overall,there are more advantages than disadvantages,more opportunities than challenges in Feicheng city's development of peach industry.Through the SWOT analysis of the development of Feicheng peach industry,this paper determines the development strategy from four aspects,including the strategic thinking and direction,strategic objectives,strategic positioning,strategic focus and deployment and strategic implementation measures.Research shows that the development of peach industry in Feicheng city should be guided by the scientific concept of development,aimed to promote the farmers' income and production,and take the transformation of the production mode as the main line,and take the security of pork product as the key point.The development of swine industry should develop both denotative and connotative growth,seize opportunities,integrate of resources,optimize the industrial layout,innovate system mechanism,strengthen the fine management,further implement the strategy of science and talents,enhance core competitiveness,determine the dominant position of the swine industry,relying on leading enterprises,develop scale operation,and carry out the whole industrial chain of production and operation mode.This article makes the countermeasures and suggestions of Feicheng's peach industry from the aspects of policy support,capital support,technology support,market support and information support.Research shows that: Firstly,the government should revise and perfect industrial support policy of the peach,intensify policy execution and supervision to provide policy support.Secondly,the government should increase government financial input,and broade the financing channels to provide funds safeguard.Thirdly,The society as a whole should strengthen technology research and innovation to provide technical support,establish and perfect the quality security system,strengthen the construction of peach products brand in Feicheng city to provide market support.Fourthly,The society as a whole should establish and improve the quality and safety system of Feicheng peach products,Strengthen the brand effect of Feicheng peach products and expand the domestic and international consumption market of Feicheng peach.Lastly,all the peach farmers should cultivate new organizational models,extend the Feicheng peach industrial chain and vigorously promote the peach cultural industry development.