Creative And Deep Development Research On Feicheng Peach Cultural Tourism Commodities

Shopping Consumption is an indispensable part of six elements of Tourism, which arefood, housing, travel, shopping and entertainment. The sales income level of tourismcommodities is an important sign of measuring whether the national or the local tourismdevelopment is mature or not. Although in recent years, China’s tourism industry has made arapid development, however, owing to tourism shopping has not been attached enoughimportance, so the development of tourism commodities has become the weak link of tourismindustry in China. At present, the tourism industry has recognized the important role oftourism commodities, and the study of tourist commodities are also increasing, but theresearch on creative design and deep development of tourist commodities are still relativelyless. The development of Feicheng peach culture tourism commodities gradually started fromscratch, from weak to strong, with the background of a leap development of national tourism.However because of the lack of creative design or inadequate attention, the developmentstepped into the period of "bottleneck". For the consideration of realistic needs ondevelopment, this article is to study systematically on Feicheng Peach cultural tourismcreative product design, and to put forward the ways to develop the corresponding andspecific development countermeasures.Firstly, through the literature review, this article summarizes the research status at homeand abroad for the creative design of tourism products, and summed up the basic way oftourism product creative design. Through the systematic study on peach culture theory, arelative completed theory system of the peach culture is established, which established a solidcultural foundation for the development of peach culture tourist commodities. With thedevelopment of the status quo of Feicheng peach cultural tourism commodities, with the helpof SPSS17.0and EXCEL software, and with the analyst by IPA on the impact on productdevelopment importance and satisfaction degree of perception factors, the direction and forceof creative product design on the peach culture tourism are find out, and the idea andcountermeasures of the six breakthrough points, which are the culture, technology, material,function, aesthetic and market, are established in order to have a deep and creative design onthe peach culture tourism commodities. In order to make this kind of creative design toachieve real results and make a long-term development, the author unifies own workexperience and establish a support system on peach culture tourism product innovationdevelopment, which includes six aspects，which are government leading, planning, innovationstrengthening, personnel training, brand building, and industry management.