Research On The Development Strategy Of The Rural Tourism Project In The Ancient Village Of The Lower

In recent years,with the rapid growth of China's middle class,the overall scale of domestic tourism has continued to expand,and the tourism industry has developed strongly.The countryside has become a popular part of the tourism industry because of its beautiful natural pastoral scenery.The ancient village of Lixia can be traced back to the Song Dynasty.It retains the original natural pastoral scenery,has a rich history and culture,and has an excellent foundation for rural tourism development.How to use the rich rural tourism resources to develop the rural tourism in the ancient village of Lixia and promote the economic development of the ancient village under the millet has become a topic of concern for the development of rural tourism in the ancient village of Lixia.Based on the literature analysis method and the investigation research method,combined with the SWOT analysis method,this paper analyzes the basic conditions and market environment of developing rural tourism projects in the ancient village of Lixia,and uses the polylogue logit model to study the rural tourism consumers to rural tourism.The preference of the product,and the idea of project management was introduced into the development plan of the rural tourism industry in the ancient village of Lixia.The project management analysis method was combined with the actual situation of the ancient village of Lixia,and the development strategy of the project was formulated to promote the people of the ancient village.The continuous improvement of life.Through the development strategy research,it is found that the tourism resources of the ancient villages are abundant;the rural activity participation products constitute the main direction of rural tourism demand,and the rural activity participation products will be added in the development of rural tourism projects.This paper proposes to promote the development of rural tourism projects from two aspects.On the one hand,it is necessary to strengthen the policy guarantee measures of development strategies;on the other hand,it is necessary to strengthen the construction of rural tourism infrastructure and maximize the advantages of rural tourism resources.