Research On Maximizing Marketing Scheme Revenue Of H Branch Of Z Bank Based On FTP Assessment

In July 2017 the national financial conference held in Beijing made it clear that the financial disintermediation,financial to virtual to real,service to agriculture,rural areas and farmers,service the real economy,the national economic conference convened in December 2017,again in the high-speed development of economy in our country is original to high-quality development of major strategic change.With the development of China's market-oriented interest rate into the deep water area at the same time,pay treasure to third-party payment,such as software industry such as the external environment change,urban commercial Banks,especially the profitability of commercial Banks has received the unprecedented pressure,adjust the original bold type following development is imperative.FTP,as a measurement method of internal pricing in commercial Banks,plays a vital role in improving the profitability and management ability of commercial Banks.How to set annual assessment indicators,set strategic development orientation and marketing plan design through FTP is an important objection to the operation and development of commercial Banks.Based on the urban commercial bank Z branch as an example,Z bank is A listed bank A branch marketing present situation and existing problems,and from two aspects of subjective factors and objective factors,this paper analyzes the reasons of the problems existing in the marketing,through the practical application of operations research,combining with the actual case,the mathematical model of the marketing plan through calculation and processing under the existing FTP examination,how to use A basket of marketing scheme design so as to achieve the maximization of profit gains.At the same time,the results of the treatment will be promoted,so that a set of scientific marketing program design.