Research On Comprehensive Marketing Strategy Of Key Custormer In Jiangxi Branch Of G Bank

In the current market environment of the new normal economic development and major changes in the financial structure,if commercial banks want to occupy a dominant position in the fierce market competition,they need to accelerate business transformation,seek reform and innovation,further expand service groups,optimize business management,and improve professional ability.Continuously reforming and adjusting the existing operating mechanism system to adapt to changes in the market and customers is a key factor in the success of the transformation path of commercial banks.From the business practice of G Bank,big customers are the base of the bank.As long as you grasp the big customers,you have mastered the right to speak in the competition and got the "engine" of leading development.In order to further improve the marketing service level of big customers,the provincial-level branches have successively carried out comprehensive deepening reforms in accordance with the requirements of the head office.Build a new customer-centric mechanism to further improve the service level of big customers,clarify business positioning,and explore a suitable development path in the new situation.This article is based on this background.Based on the research status at home and abroad and the existing relevant theories,this article analyzes the internal and external environment of G Bank's Jiangxi Branch,and studies the current status based on the actual operational status and measures,analyzes the existing problems,propose solutions to the problem and optimization ideas.The article takes G Bank's Jiangxi branch as the research object,conducts in-depth analysis on the characteristics of market environment,horizontal competition,and demand status of G Bank's Jiangxi branch's big customer groups through relevant theories study and survey of relevant customers.Based on the existing system,it finds that some shortcomings in the integrated marketing process of the big customers are mainly reflected in customer classification,marketing management,internal and external coordination,talent team training,assessment methods,etc.It hinders the G Bank's Jiangxi Branch to deeply explore the internal needs of customers,resulting in the inability of customer contributions to be effectively improved.Under this circumstance,the author puts forward corresponding optimization strategies for the deep marketing of large customers in the G Bank Jiangxi Branch.