The Financial Risk Identification And Prevention Of Alibaba's Acquisition Of Youku Potato

In recent years,the network service capability of the Internet industry has significantly improved,the application service market has developed vigorously,and the overall strength of the industry has been continuously enhanced,forming a trend of horizontal extension,vertical deepening,and cross-border integration.At the same time,the traditional industry has undergone earth-shaking changes under the impact of the Internet,such as transportation,finance,and shopping.While the Internet's tentacles continue to penetrate the traditional industry,the mergers and acquisitions of Internet companies are also intensifying.In this respect,Western countries are ahead of China,and their research is much more advanced than ours.However,with the intensification of M&A activities in China's Internet industry,the law of mergers and acquisitions and the risk of mergers and acquisitions are evaluated and controlled.Research also needs to be strengthened.Alibaba Group acquired Youku Tudou in 2014 and completed the acquisition of Youku Tudou in 2015.One of the two is the leader of the e-commerce industry,and one of the major market share in the video industry.This merger not only triggered the industry's shock,but also caused the widespread concern of relevant investors at home and abroad,this merger will inevitably have a huge impact on the adjustment of industrial structure.In the case of Alibaba's acquisition of Youku Tudou,the paper first introduces the background,research purpose and significance of the case;the characteristics of Internet companies and M&A in the Internet industry,the inevitable financial risks of mergers and acquisitions,and how to prevent them.Then setting forth the concept of Internet enterprise mergers and acquisitions,what are e-commerce companies,what are video companies,and the reasons for the mergers and acquisitions,how to generate risks,etc.;then analyzing the merger of Alibaba from actual cases Youku potatoes;the next step is to analyze and evaluate the financial risks arising from the mergers and acquisitions,and use the fuzzy comprehensive analysis method,mainly from the value assessment,the way to raise funds and pay the funds,and how to integrate in detail;finally,putting forward specific preventive measures for the prominent problems in mergers and acquisitions and financial risks in mergers and acquisitions.The rapid development of the Internet industry and the complexity of information have led to the particularity of its risks.Therefore,this paper should be targeted in case studies,focusing on the sources of risk and how to target Alibaba's acquisition of Youku potatoes.Take appropriate precautions against risks.Due to the different industries in which the two parties are located,all of them need to pay special attention to the risks of integration.How different industries integrations can produce good synergies,which also has beneficial implications for corporate mergers and acquisitions.