Research On The Development Strategy Of Changfeng Rural Bank Of Suizhong

The level of economic development in China is constantly improving,and the continuous development of the economy needs strong support from the financial industry.In China's rural areas,financial demand continues to increase,and rural financial markets only rural credit cooperatives and agricultural banks set up some institutions,but also far from meeting the needs of farmers,in order to solve the current situation of insufficient financial supply,rural banks as a new financial institutions were officially launched by China's Banking Regulatory Commission.The state's determination to promote rural economic development is unshakable,but also requires the active participation of new rural financial institutions such as village banks.Changfeng Rural Bank of Suizhong was established only eight years ago.It is called a small and micro bank.After eight years of accumulation,Changfeng Rural Bank of Suizhong has been upgraded in many aspects.It is of great significance to the development of agriculture,countryside,farmers and county economy in Suizhong County.However,the market competition environment of the banking industry in Suizhong County is becoming increasingly fierce.How to maintain a long-term and steady development in the competition has become an urgent problem for the banks in Changfeng Village and Town in Suizhong County.Therefore,it is of great significance to formulate a scientific and effective development strategy for Changfeng Rural Bank of Suizhong based on the relevant business theory and the actual situation of the bank.Following the research route of theory guiding practice and combining with relevant theories,this paper makes a comprehensive analysis of the internal and external environment of the development of Changfeng Rural Bank of Suizhong Through an all-round analysis ofChangfeng Rural Bank of Suizhong,and with the help of SWOT analysis model,this paper makes a detailed analysis of the advantages,disadvantages,opportunities and threats in their development.On this basis,it points out that the banks in Changfeng,Suizhong have low social awareness,narrow financing channels,small-scale and wind-resistant in theirdevelopment.Finally,the paper puts forward some suggestions on the implementation of the development strategy of Changfeng Rural Bank of Suizhong,such as clarifying the market positioning,innovating and differentiating,grasping the market financial environment,and strengthening the financial risk prevention and control.