Research On O2O Business Model Of HG Online School

After more than ten years of rapid development in the Internet,the Internet has revolutionized all walks of life,and online education training has been familiar and accepted by more and more consumers.In recent years,the integration of online and offline O2 O business models has rapidly emerged and entered the daily lives of thousands of households.Different from the traditional education and training mode,the O2 O model can seamlessly interface offline physical training stores with online platforms,and it will become the development trend in the next few years.Who can take the lead in completing the strategic transformation of the Internet +,who can take the first-mover advantage in the market competition,HG online School is in this strategic transformation.HG online School is an education and training institution that provides extracurricular tutoring for primary and middle school students across the country based on a relatively well-known middle school in China.Its strong brand and superior resources have been recognized by consumers.However,the problem of low online and offline interaction in the mobile internet education process,low customer learning experience satisfaction,and low sales of online products have become the bottlenecks for further growth and transformation and upgrading of enterprises.Taking HG online school as an example,this topic uses SWOT analysis method to analyze the relevant status of HG online school industry by means of communication with relevant personnel and customers,industry and product analysis,literature search,etc.,using case analysis,comparative analysis and other methods.Find the current problems of HG online school,analyze the current advantages and disadvantages of HG online school,and combine the enterprise reality,use the circulation channel structure theory to design a business model that conforms to the enterprise development,and determine the mobile network O2 O platform to build HG online school itself.A new integrated platform to optimize marketing and promotion methods and improve business efficiency.Mainly in the member online experience order payment,online and offline store consumption,and rely on online reservations for all local physical stores,lock consumer terminals,maximize the realization of online and offline stores Seamlessly connecting,reconstructing the business model of HG online School,constructing a brand-new business model,and constructing a multi-level,multi-dimensional composite ecosystem of multi-integrated O2 O model of “chain operation,e-commerce and mobile interconnection”.Finally,this paper optimizes and implements the four major aspects of HG online school channels,products and services,O2 O platform design and development,marketing,etc.,and has formulated safeguard measures in advance.In order to improve the comprehensive competitiveness of online schools,the universal problem faced by educational institutions in China today is that the perfect integration of online and offline is not well realized.If this problem can be effectively solved,the entire education and training industry is provided with a reference to the Internet operation model.