Marketing Promotion Research Of Chinese Celebrities' Tide Brand

The number of Chinese people in the world accounts for 1/5 of the total population of the world,and the influence of the Chinese economy on the global scale is more and more important.With the promotion of consumer upgrading and personalized consumption,the celebrities' tide brand is particularly prominent in such an economic environment,and the prospect of the brand is very impressive.But at the same time,brand operation and promotion are also a great test for star directors.This paper summarizes and compares the current situation of Chinese celebrities' tide brand,mainly combing and exploring the way of brand marketing promotion.The first chapter summarizes the research background and the status quo.The second chapter discusses the development status of the celebrities' tide brand.In the process of research and development,it is found that according to the marketing 4P theory,the celebrities' tide brand is similar in product and price,but there are obvious differences in channel and promotion,so the third and fourth chapters are respectively.And in the fifth chapter,it carries out the prospects of the promotion strategy of celebrities' tide brand.Although celebrities' tide brand has its special genes,brand development can not be replicated,but in the process of brand development,the experience of the brand,independent designer brand and even a lot of other clothing brands have a good inspiration.