Project Management On 4G Service Promotion Of BZ CMCC-BZ

At present,the market-oriented economic system has been basically established in our country.As the main part of the market,the development of enterprises is particularly important.At present,China's enterprises should actively change the concept of development,marketing activities as an important part of enterprise management and the project management applied to the content of the marketing activities of enterprises to meet the enterprise is an important prerequisite for the development of market economy.On this basis,the paper studies the project management on 4G service promotion activities of CMCC-BZ.First of all,this paper summarizes the background,purpose and significance of the research,summarizes the relevant literature at home and abroad,and discusses the main contents and methods that will be used in this paper.Then explains the concepts and basic theories in this thesis,including the concept of project,the concept of project management,the concept of promotion and so on.The feasibility and necessity of the project management for 4G service are discussed,as the theoretical basis of the paper.According to the actual situation of CMCC-BZ,analyzes the basic situation of CMCC-BZ for the current 4G service promotion activities,and points out the main problems existing in time schedule,mutual communication,cost control and risk management.Put forwards the basic flow on project management for the 4G service promotion of CMCC-BZ,including project management,strategy formulation,task decomposition and schedule,project implementation process,project control,and project termination.Finally,a detailed and systematized method are given for the 4G service promotion activities of key procedure on project management,that including the construction of project management organization,project scope management and work breakdown,project planning,project communication management,project schedule management,project cost management,project risk management,project monitoring and evaluation management.