Research On The Development Strategy Of Harbin Power Equipment Company Limited

The“12th five-year” is the Important Strategic Opportunity Period of China’s economic and socialdevelopment， and is the critical period of China’s economic development in the mid industrial to latestages. Influenced by external environment， institutional reform， industrialization， informationtechnology and urbanization and other factors， economic development will be presented various newfeatures and new trends Comparison with the “11th five-year” period. As the oldest and largest powerequipment manufacturing complex of china， how to seize the opportunities， meet the challenges andpromote enterprise development is a vital problem to the senior management of Harbin Power Equipmentcompany Limited. Consequently， strengthening the study and establishment of enterprise developmentstrategy are meaningful for the company to perfect the enterprise development strategy and corporategovernance structure， improve the management level and promote enterprise development.According to the important historical reforms of Harbin Power Equipment company Limited and theinternal and external environment， directed by relevant corporate strategic management theories，Combined with relevant environment changing， this article analyzes the environment of developing andcompetitiveness. Consulting the forecasting of Macroeconomic Situation， analysis of relevant industry’sProspects，Combining theory with practice，using the model of industry competitive structure and SWOTmodel， it analyzes the existing development strategy and puts forward a new strategic development plan.This article concluded： With the rapid clean energy equipment market heating up， the single productcomes to be the weak points for the sustainable development. So the company should take “diversifieddevelopment strategy，independent innovation evelopment strategy，the brand development strategy，international development strategy”as its thinking path， optimize its industry structure and layouts，extend its industrial chain and to build a world-class power generation equipment manufacturers. I give thepractical implementation methods of management model，enterprise culture construction，management ofhuman resource， informatization construction，which will be of great use.