Research On The Business Strategic Transformation Of Guo Shang Company's Internet Supply Chain Finance

According to the International Bank statistics,from the year 2011 to 2017,supply chain finance maintained the growth rate at more than 30%.And China's supply chain finance business also maintained a high growth rate.By 2020,China's supply chain finance business will reach more than 15 trillion to 20 trillion of the scale.After more than 10 years of business development,the traditional supply chain finance model has gradually encountered a bottleneck,and relying on the B2 B E-commerce supplier development of the internet supply chain,financial services has gradually become a new growth engine.For private financial institutions,how to seize the opportunities of the development of the internet supply chain finance,and enter this market successfully is particularly important.The GuoShang company in this paper is the traditional supply chain finance business which will transfer to the internet supply chain finance business company at this stage.This paper will do the research on business strategic transformation of GuoShang company through the analysis of the industry status,business forms,management mode,organization structure and competitive strategy,we can draw the conclusion of the transformation of business strategy.