| In recent years,with the rapid development of Internet information technology and the popularization of mobile communication equipment,the rapid development of e-commerce has brought a profound change to the consumer market,greatly changing people’s living habits and consumption patterns.Under the background of the development of e-commerce,the supply chain that is more efficient and suitable for consumers’ needs and habits has become the key for enterprises to stand out in the fierce competition.This kind of supply chain can better help enterprises integrate and utilize high-quality resources to produce products suitable for consumers’ needs,seize market opportunities,make enterprises invincible,and form the core competitiveness of enterprises.Chain has become the core of enterprises to develop e-commerce.Around 2010,China’s e-commerce has developed rapidly.However,with the increasing competition and the impact of the popular online trading channels caused by foreign brands entering the Chinese market,the weakness of domestic enterprises’ supply chain market response has gradually become prominent.To varying degrees,there has been a decline in performance.How to realize the transformation of supply chain to adapt to the development of e-commerce has been attached great importance to by enterprises.It is a common challenge and opportunity faced by domestic enterprises in the stage of economic transformation.After setbacks in the initial stage of entering the e-commerce market,Senma Fashion Company has rapidly changed its ideas and development mode,and actively adopted various measures to promote the transformation of enterprise supply chain,in order to better adapt to the personalized and diversified needs of consumers in the e-commerce environment and develop e-commerce business,and achieved very good results.This paper studies the reasons why e-commerce promotes the supply chain transformation by analyzing the supply chain transformation cases of the typical enterprise Senma Garments Company and consulting various documents of e-commerce and supply chain,and finds out the characteristics of the traditional supply chain of Senma Company and the challenges it encounters under the e-commerce environment.Through the concrete analysis of the measures taken by Senma Company to realize the supply chain transformation,the driving factors of the enterprise supply chain transformation driven by e-commerce,the characteristics of Senma Company after the supply chain transformation under the e-commerce environment,and the gradual transformation strategy to promote the supply chain capacity enhancement are obtained,and the concept of consumer-centered supply chain under the e-commerce environment is summarized.By consulting the latest theory of supply chain research,according to the new characteristics of e-commerce market development and combined with the actual situation of Senma Apparel Company,several suggestions are put forward to improve the synergy efficiency of the new supply chain.Through relevant research,this paper considers that consumption upgrading,the rise of consumer status,the transformation of supply chain operation structure and the accessibility of consumer information are the driving factors to promote the transformation of supply chain.At the same time,the development of Internet and information technology provides a solid guarantee for the transformation of supply chain.In the process of supply chain transformation,enterprises can adopt a gradual transformation mode,focusing on improving the level of supply chain technology management,expanding business capabilities and collaborative operation efficiency to take appropriate measures,step by step to promote the ultimate realization of supply chain transformation.An e-commerce supply chain system based on the support of emerging information technology is constructed,which guides consumers to participate in the whole process of supply chain operation effectively,and realizes the coordination between the whole supply chain and consumers to meet consumers’ needs and enhance consumers’ experience.At the same time,according to the characteristics of the latest e-commerce environment,we should pay attention to protecting consumers’ privacy data,actively introduce advanced technology to improve the efficiency of supply chain collaboration and implement customized services to better meet consumers’ needs,so as to realize the new development of the company in the e-commerce environment. |
