Research On Rural Tourism Industry Development Of Zhangzhuang Town In Zoucheng

Rural tourism refers to the vast area outside the city with the tourist attractions of the rural nature and humanities objects.It relies on the tourism activities like unique rural natural environment,living environment,folk culture based on the agricultural production and rural pastoral scenery.It meets the urban people's demand of "return to nature" and the objective requirement of the adjustment of the tourism product structure in China,so that the development scale and economic benefits continues to expand.It has become the important growth point of economy in our country and it plays an important role on promoting rural economic development,promoting urban and rural integration,protecting the natural ecological environment and folk custom culture.This paper through combining ZhangZhuang Town rural tourism industry development present situation to study the development main methods and problems and try to find a way to break the bottleneck restriction.This paper uses literature analysis,empirical analysis and theoretical analysis,comparative analysis and other methods through questionnaires,literature,field survey data collection to analyze ZhangZhuang Town rural tourism development status and existing problems.At the same time,it puts forward seven countermeasures or suggestions to accelerate the development of ZhangZhuang Town rural tourism industry through the environmental analysis,rural tourism tourist demand analysis.They are scientific planning,perfect facilities,highlighting characteristics,optimizing the management,innovation,opening up and cooperation,marketing and branding.It provides feasible measures to promote the development of the tourism industry in the region,the local mountain farmers' income and the town domain economy rapid development.