Research Of Development Strategies Of Rural Tourism Of Huapichang Town Jilin City

Along with the quicker and quicker pace of life and work of urban residents,rural tourism has become an increasingly popular tourist activity.It can not only meet the needs of urban residents to relax,be close to nature and return to nature,but also provide the realization mechanism for farmers to increase their income,play an important role in the gradual prosperity of rural areas,and also provide important support for the industrial adjustment of rural areas and agriculture.Therefore,it is of great significance to study and solve the problems existing in the development of rural tourism.Focusing on the theme of rural tourism in Huapichang Town,Changyi District,Jilin City,this paper investigates the existing resources of rural tourism in Huapichang Town,and advances tourists' information and satisfaction on the basis of explaining the research background and significance,reviewing domestic and foreign research literature,and introducing relevant theories such as sustainable development theory,industrial integration theory,agricultural multi-function theory and experiential economy theory.Through comparative analysis,it is found that there are still some problems in the development of rural tourism in Huapichang Town,such as unreasonable development and utilization,unclear positioning of tourists' needs and groups,weak brand awareness,short stay time and low rate of re-tours,serious homogeneity,inadequate publicity,lack of talents and inadequate financial support.Rural tourism in Huapichang Town is relatively provincial.There is still a big gap between other rural tourist destinations inside and outside,which restricts the economic development of Huapichang Town.According to the corresponding problems,combined with theoretical basis and field research,the Countermeasures for the development of rural tourism in Huapichang Town are preliminarily constructed.If we want to speed up the development of rural tourism in Huapichang Town,we must adhere to the theory of sustainable development,establish brand awareness,make clear the development orientation,intensify promotion efforts,optimizeinfrastructure construction,introduce a large number of talents related to rural tourism,and improve innovation ability.Develop the unique tourism resources of Huapichang Town,relax the access conditions of foreign merchants,and widen the industrial chain of rural tourism of Huapichang Town in many ways.Through the study of rural tourism in Huapichang Town,we can speed up the development of rural tourism in Huapichang Town to a certain extent,improve the income of local farmers,and provide reference for the surrounding towns.