| With the enrichment of material life and the arrival of electronic commerce era,peopleundefineds demand for personalized products and experiential consumption is increasing.Large quantities of standardized garments can no longer meet the needs of the market,time-consuming and labor-intensive traditional manual customization is difficult to popularize because of its high price.Based on C2B+O2O model,the new network menundefineds wear customization,with the help of the development of data information and industrial intelligence,provides customers with a real service experience,which is superior to the comprehensive operation ability of traditional clothing enterprises.And the improvement and optimization of the pure network customization model has been concerned by the market.In this paper,the characteristics of menundefineds clothing customization on the new network are summarized by using the method of literature research,and compared with the traditional manual customization mode,and the characteristics and shortcomings of the menundefineds clothing customization in the new network are analyzed and summarized.Using the research method to analyze the customer experience demand,put forward the related suggestion for the new network menundefineds clothing customization enterpriseundefineds operation,and hope to develop the good and fast development of the industry. |
