An Research On Market Investigation And Development Of Agritainment In Cha You Qian Qi,Ulanqab

Agertainment tourism has risen up gradually since the 1980 s and has been booming national wide recently due to the heavier pressure of work and study on citizens,who are wishing to leave the bustling city and have a relaxed trip with rural flavor in the countryside.Therefore,as a special type of tourism,agertainment is getting popular and popular.The best way for Cha You Qian Qi of Ulanqab city,a national poverty county with lacking of characteristic natural tourism resources,to eliminate poverty and get better off is to improve agritainment tourism.This is closely related to recent policies' encouragement of rural tourism and the promotion of poverty alleviation by tourism.Based on the literature review of agertainment tourism home and abroad and the investigation of local dwellers,government,agritainment proprietors with star level and tourists by conversation,survey and questionnaire,four influential factors of agertainment tourism in Cha You Qian Qi of Ulanqab city are pointed out by factor analysis method after the analysis of current development and spatial distribution of agertainment with star level and agertainment tourism demands in Cha You Qian Qi of Ulanqab city.Firstly,the majority tourists to cha You Qian Qi are young and mid-aged people with the age between 25 to 50.Mostly they are civil workers with bachelor or college degree.Besides,their monthly income belongs to middle or upper class.Secondly,the tourists who come to star-level agertainment in Cha You Qian Qi mainly want to taste the special cuisine made from self-produced green food and then to experience the rural culture,ecological environment and country life.In investigation,most tourists come to star-level agertainment restaurants during holidays and weekends and 89.35% of themare willing to visit again.From the perspective of visiting time,most tourists stay in star-level agertainment restaurants half a day and one day and their acceptable average costs is between 100 to 300 RMB.During the analysis of satisfaction to investigated samples,the ones with f1 load greater than 0.7 after rotating are natural and beautiful environment of agertainment,reasonable prices,and convenient transportation.F2 tourist souvenirs;f3 featured agertainment architecture;f4 sanitary environment.Therefore,the key factors that impede or prompt the future development of agertainment tourism in Cha You Qian Qi of Ulanqab city are the protection of favorable natural conditions,convenient transportations and characteristic agertainment.According to the above findings,some developing strategies and suggestions are proposed.Government should make scientific plans,positively create characteristic brand of agertainment and improve the healthy development of agertainment.Tourism operators should strengthen training,improve service level,strengthen publicity and promotion,expand customer market,innovate and enrich agertainment activities,and highlight distinctive business strategies.Tourists should improve their awareness of environmental protection and other strategies.The author hopes to provide opinions and suggestions for the operators and local government to improve agertainment tourism products.