| Smart tourism emerges with the development of tourism informatization.Its products are designed on a people-oriented principle,based on smart tourism consumption pattern,within the context of big data era,and developed with science and technology.smart tourism products are highly customer-oriented,will enrich tourists' travelling experience,and greatly improve customer satisfaction.WFS National Forest Park,with bamboo landscape as its theme,integrates forests,lake,and hot spring,which boasts rich tourism resources,distinctive characteristics,and convenient transportation.But now the spot's tourism products are developed on a low level,its overall impact is limited to the surrounding areas.At the present,the biggest problem WFS faced with is how to gain more domestic even international popularity,become more competitive in tourism industry,explore its ecological resources which are already there but not fully developed and utilized,and realize the maximization of economic benefits.Without hurting the ecological environment,it needs to take full advantage of its ecological resources,and vigorously develop smart tourism guided by the theory of sustainable development.This will not only nurture new growth point in tourism economy in DZ,but also has great significance on promoting tourism economy and city construction in Dazhou,and improve its image and status in the world.In this paper,through the field research and literature review of WFS National Forest Park,this paper puts forward the marketing strategy of wisdom tourism.Firstly,it summarizes the current development of wisdom tourism,introduces the ecological resources situation,economic situation,humanistic tourism situation and WFS country Basic situation of forest park.Secondly,SWOT analysis method is used to analyze the internal and external environment of WFS National Forest Park's intelligent tourism,which provides the basis for the future combination marketing strategy.In addition,through the questionnaire transfer,from the geographical,population,consumer behavior and tourism target market selection and other aspects of the scenic market segments were analyzed,resulting in WFS National Forest Park market positioning.Finally,it analyzes the current situation and existing problems of WFS National Forest Park's intelligent tourism product development,and develops the corresponding product development strategy and brand strategy to further locate the pricing strategy,channel strategy and promotion strategy of the scenic marketing and the corresponding combination marketing implementation plan.The essay only provides a reference of smart tourism marketing strategy of WFS National Forest Park,and pointing out any deficiency in it would be appreciated. |
