Business Plan For Solar Air Conditioner Project In T Company

China is a big energy consuming country,the use of energy without control,leading to the gradual deterioration of supply and demand,the harmful substances produced by the energy consumption also make the environmental pollution in China is serious.In this regard,the Chinese government advocates vigorously promote the use of renewable energy,especially solar energy in China.Since 2003,China has promulgated a series of policies and regulations to encourage the development of renewable energy,solar thermal industry has brought the huge opportunity for the related products in the consumer market.The emergence of the solar energy air condition opens up a new way to solar thermal industry,also relief the pressure of the electricity to the building energy consumption.With the advantage of seasonal adaptability and no harmful gas,solar energy air condition is good for protecting the environment.Company T,as the leading enterprise in the domestic solar industry,has the ability of integration from product research and development to production and manufacturing to distribution channel,to make a solid foundation for the development of solar energy air condition.Firstly,this paper discusses the background and significance of the business plan;Secondly,apply the theory of strategic management to analysis internal and external environment of the project,from which was found potential market opportunities of solar energy air condition;Thirdly,apply the theory of SWOT to analysis the strengths,weaknesses,opportunities and threats of the project;Fourthly,making marketing segmentation,target market,market positioning,marketing mix tactic through 4P model analysis;Fifth,apply the theory of financial management to develop investment estimation and benefit analysis;Finally,using the theory of risk management to analysis risk analysis and prevention countermeasures of the project.The study shows that: the static payback period of solar energy air condition project of company T is only 3.5 years,the internal rate of return as high as 27%,the project has broad prospects,reflects the various advantages and commercial value of solar energy air condition,so,we have the conclusion that this project has the economic and social benefits,with a highly investment value that can be implemented.