The Business Strategy Research Of J Company

J company was founded in 1986,It is the Nationwide without regional comprehensive large enterprise groups and approved by the State Administration for Industry and Commerce.Is the electronic information industry,business related to information electronics,electrical manufacturing,investment,trade,research projects,its manufacturing leading products for the FFC soft cable,connectors and micro-motor.Registered capital of 108 million yuan,the Group has more than 5,000 employees.Was listed as the State Planning Commission high-tech industrialization projects,the State Ministry of Science and Technology Torch Program,and was named the national private 500 and industry top 100 enterprises,in the industry enjoy a high reputation.J company is a collection of information electronic technology development,computer network engineering,information electronic connectors,data cable manufacturing,processing,sales,import and export of goods,technology import and export business in one of the electronic components business,electronic information industry.After more than ten years of high-speed growth,in recent years,rapid technological progress and fierce global competition led to the business in the operating income declining,declining profits state,J company must be another way to adjust the traditional business strategy.Based on this,this paper will systematically study J company in the context of the new environment to explore the new business strategy related content.This article takes J company as the research object,analyzes the macro environment and the competition pattern faced by the enterprise,and then analyzes the internal environment of the enterprise.Through the analysis of internal and external environment,the author puts forward the management strategy for J company development,that is,the core of J's positioning strategy is to continue to implement low cost strategy and maintain its low cost competitive advantage,including the expansion of production,To achieve the scale of production and efficiency,improve the quality of product design,optimize the structure and materials,as much as possible to complete self-production and control and strengthen the low-cost market,the brand's four strategic implementation approach;in the growth strategy,Horizontal diversified development of product development strategy,J companies face the market customers are mainly electronic information companies,J company for the existing market,in addition to the existing connector products,you can increase the other horizontal electronic components products,through Self-built or mergers and acquisitions to expand the automotive and other areas of business,and constantly improve and enrich the product line,the proposed active development of the automotive connector market,the existing product line to high-frequency,high-speed connectors and components extension,strategic docking implementation of differentiation Strategic downstream of the electronic products business,differentiated product production,to meet the needs of different customers of these four ways to help J company to achieve operating income growth.Finally,from the strengthening of human resources management,focusing on resource optimization and focus on the impact of macroeconomic policies,strengthen research and development capabilities and sales capabilities,optimize production and other aspects of the J company to optimize the effectiveness of the implementation of the strategy.Due to the asymmetry of information and the limited level of individual ability,The paper does not have a detailed study of how J companies will expand in the field of automotive connectors,and hope that the researchers can study and improve.