Research On The Development Strategy Of DK Geological Survey Co., Ltd

Geological exploration provides an important mineral resource base for economic and social development,and a basic guarantee for the construction of modern cities.At the same time,it helps humans solve major problems in the ecological environment,so that people and nature can achieve harmonious development.At present,China’s economic growth has slowed down,the demand for mineral resources has fallen sharply,the investment in the mineral exploration industry has decreased significantly,and the problem of overcapacity in mineral exploration enterprises is serious.The adjustment of the national economic structure and strategic deployment has made the geological exploration enterprises face new problems of transformation and upgrading.How to adjust the strategic direction of enterprise development to achieve long-term and efficient development and how to change the original production and operation mode,enhance the core competitiveness of enterprises have become urgent problems for geological exploration enterprises in the new era.This paper takes DK Geological Exploration Co.,Ltd.as the research object.Using the strategic management tools such as PEST analysis,five-force model analysis and SWOT analysis to analyze the development situation and strategy choices of DK Geological Exploration Co.,Ltd.It is concluded that the company has opportunities in enterprise transformation and upgrading,development of green mining,national geological work and major strategies.At the same time,there are fierce competition within the industry,increased capital pressure,and national policies.Limit the threat of mineral development,increased safety and environmental protection pressure.Analysis of the internal resources and capabilities of DK Geological Exploration Co.,Ltd.,which shows that the company has strong advantages in geographic regions,technology and talents,professional categories,geological data and business markets,but in strategic awareness,management mode,personnel composition,products There are still shortcomings in capacity,risk prevention and research and scientific research cooperation.Using SWOT matrix analysis method,four different strategies are formulated.According to the actual situation of DK Geological Exploration Co.,Ltd.,the integrated exploration and development road of “taking full advantage of resource advantages and developing diversified economy” is adopted.The company adopts the competition strategy of “reducing production cost and focusing on differentiation” and realizes the enterprise development strategy from three aspects: geological exploration,mining development and smelting and processing.Finally,from the five aspects of organization,manpower,finance,operation and marketing,the implementation strategy of exploration and development integration strategy is proposed.Through the research in this paper,it is hoped that DK Geological Exploration Co.,Ltd.will maintain strong competitiveness and environmental adaptability in future production and operation activities.At the same time,it also provides reference for the future development of other geological exploration enterprises in the industry,and provides guidance for improving the utilization efficiency of land and resources and promoting the further development of China’s mineral exploration industry.