Research On Enshi "Sile" Bacon Packaging Design Introducing Brand Concept

As the Chinese citizen’s brand conscious improving,more and more companies start to care about the brand’s effects.A brand is the combine of consumers’ impression of the business during the long term business running.A good brand can gather the goodwill of the company,as an intangible asset,it can bring benefits to the company.Quality is an important part of forming a brand."Sile" is a preserved meat business located in Enshi city,Hubei province,China.The precious traditional producing techniques and the unique iberico farming system of the company can bring "Sile" huge competitiveness.At the same time,Brand has some requirements on the production’s packaging.The author wish to apply those requirements on the "Sile" production packaging and help "Sile" company to attract more costumers.This article firstly use the theory analysis method.For a brand,the acceptance of the customers is the most important thing.The brand is also the symbolization of the company.The importation of brand concept to the packaging also puts some new requirements for its packaging design.This requirement is reflected in the authenticity of the brand’s matching of packaging design materials,structure and information with products.The article secondly use the case study method.Through a series of domestic and international preserved meat brand packaging design research,the author concluded how to import brand concept of product packaging.Packaging is the outside protection layer of the products.It can protect the commodities and isolate them from the outside world.At the same time,with special material and technique,it can delay the food preservation period.The graphics and characters on the packaging are informative and decorative.The packaging should be visually systematic and unified.This article mainly research the brand conception import and packaging design.The author also apply the theatrical result into "Sile" packaging design.The first part of the brand and bacon related concepts are described,the brand market,bacon packaging basic requirements are analyzed and concluded.The second part is analysis of great preserved meat packaging.The author also concluded the important elements in packaging and the strategy of packaging design.The third part analyze the current packaging of "Sile".It also apply the second part’ s research result in to packaging design,focus on the characteristic of "Sile" to help the historical and traditional food brand satisfies the current commercial brand’ s requirements.