Food Packaging Design,Brand Color Semantic Analysis And Applied Research

With the increasingly fierce international competition, brand development has entered the "homogenization" era, enterprises want to talent showing itself from the many brands, to leave a deep impression in the mind and the recognition of consumers, creating a distinctive brand image is very important. In the brand image recognition process, its unique visual expression and cultural significance, the color is very important in the design of the. How to use color to the carrier, the differences between enterprises in a short period of time, for the development of enterprises is very important.In the color system of brand image, not only need to adapt to the visual effect of the brand consumers psychological needs, but also need to conform to the trend of social development, resulting in image recognition. To find a reasonable, effective brand recognition of the color, is the focus of this discussion.Because the core brand image recognition strategy is the corporate identity system, with color symbols convey the cultural ideas, which brand to a certain extent, image, is realized by color recognition. Color design brand image is firstly extracted from the concept of brand concept to represent the color recognition system, on this basis, using the determined color, to determine the brand design. According to the basic theory and symbolic color theory, color symbols to convey the cultural connotation is analyzed in detail, considering the influence factors of various colors and one one corresponding relations between semantic and cultural color, and summarizes the application of brand color range brand color and the corresponding and the scope of the industry. Hope to provide certain reference value for food packaging brand color design.Study of color in recognition of the brand image, to explore how to use color to effectively identify the brand image, the recognition process of shaping the brand image, hoping to provide color design reference value and brand recognition of the significance in brand awareness. Through brand color this important visual elements, from the image of the brand, the consumer’s point of view, the color design brand color design of food packaging perspective, based on the basic properties of the color combination, combination of color composition principle and the visual perception and psychological perception of color, the food industry as the research object, analysis of color semantics brands in the food packaging color, and turn it into a theoretical basis with practical application value. This is the focus of this topic, also is the innovation of this paper.