| With the rapid development of human economy,the environmental problems caused by the over-exploitation of the environment have become increasingly serious,and human beings are facing severe survival challenges.Under such a realistic situation,the sustainable development of green has become one of the focus issues in the academic circle all the world.Such as greenhouse effect,haze and water pollution are caused by People’s Daily inappropriate behaviors.People have been calling for the slogan of environmental protection has not stopped,the effect is not improved,environmental problems still endanger human health and survival.When a number of environmental accidents continue to occur,people realize that environmental protection should explore new ways out,people began to re-examine themselves,pay attention to the environment,to find positive solutions.Began on January 1,2015 formally implemented new"environmental law"on the individual and unit power and obligation of clear rules,the rules"All the individuals or groups shall have the obligation to protect the environment",this regulations clearly points out the environmental protection is the duty of every citizen should do,every individual should contribute to environmental protection.And environmentally friendly games belongs to one of the new environmental exploration results,by pay treasure forest"ant"as the lead,a series of environmental projects and social public welfare organization jointly sponsored,such as Weibo,launched in 2018"giant panda protection project","forest station",and "ant"forest,users need to through certain operating the accumulative energy enough nutrient for plant growth.Meanwhile,Forest,a mobile APP aimed at improving concentration,urges users to put down their phones and focus on what they are doing with the idea of planting trees.The environmental protection of the game trying to under the background of the social development of the Internet + provides a good exploration train of thought,will be linked with the behavior of the individual game,applied in the field of environmental protection,for the purpose of the injected new ideas decades of environmental propaganda and education,not only has the game more interesting more for everyone provides a practical and feasible way to environmental protection.In order to explore the influence of college students’participation in online environmental protection games on their environmental protection behaviors and how different types of online environmental protection games affect their environmental protection behaviors,the research hypothesis of this study was proposed on the basis of previous studies:H1:online environmental protection games can improve individual environmental protection behaviors;H2:compared with the environmental protection games with universal knowledge,the games that link the real environmental protection are more significantly related to individual environmental protection behaviors;H3:environmental values and environmental self-protection play an intermediary role in the process when environmental games play a role in environmental behaviors;H4:self-perception theory can be used to explain the influence of environmental protection games on environmental protection behaviors in the process of linking reality;H5:priming theory can explain the process of the influence of knowledge-based environmental games on environmental behaviors.The researcher recruited subjects through questionnaires and social networking sites.On the basis of referring to domestic and foreign research results and mature test scales,this study collected data through online questionnaires and processed the data with SPSS 21.0 analysis software.The researcher used descriptive statistics,paired sample T test,independent sample T test and data regression analysis to verify the research hypothesis proposed in this study,and discussed the impact of different types of online environmental protection games on the individual environmental protection behavior of college students and the mechanism in the process of impact.The questionnaire consists of six parts:demographic questionnaire,environmental behavior scale,environmental values scale,environmental behavior scale,priming test table and self-perception test table.The results show that online environmental games can improve individual environmental behavior.Compared with the environmental protection games with universal knowledge,the games that link the real environmental protection are more significantly related to individual environmental protection behaviors.In this process,environmental values and environmental self-protection play an intermediary role.Self-perception theory can be used to explain the influence of environmental games on environmental behaviors.The priming theory can explain the process of the influence of the games on environmental behavior,which proves the original hypothesis is valid.The results of this study can provide ideas for the exploration of new ways of environmental protection,and help developers to find more scientific and effective ways of environmental education,so as to make their own contributions to the cause of environmental protection.On the other hand,environmental games provide a new perspective for research in the field of environmental psychology.The research results show that environmental games have a positive impact on environmental behavior,which is also a way to promote environmental behavior,which is of great significance for the study of environmental behavior.Finally,according to the results of this study,some Suggestions are put forward for the environmental protection education of individuals,families,schools and the society. |
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