Research On The Management Status And Development Strategy Of Zuting Zen Tea House

Nowadays,tea and teahouse culture is more popular.Zen tea,a specific tea with Chinese traditional philosophy,is more considered to research its culture.Researching administration of Zen tea house is help to develop its management and future,combine culture between Zen tea and teahouse,raise actual value of Zen tea culture.Researching history of tea culture,teahouse development and Zen tea culture,this paper puts Jiashan temple of Zuting Institute In Changde,Shimen District,Hunan province as an example,analyses of the current situation of its business,and puts forward suggestions on the existing situation.The methods: Reposition of tea culture,decoration,consumer groups and the price level;innovation and transformation of the existing products,such as tea,tea utensils and other clothing,the integration of its products and Zen tea culture.;For location of the Zuting School,putting forward to the teaching mode of college Zen tea,enhancing consumer understanding of Zen tea,improving consumer pursuit of Zen tea culture;it also puts forward to the new concept of Zen tea literacy,and a new way of nursing will be established on the basis of the foundation of Zen tea culture in trying and promotion.the establishment of Zen tea literacy Institute.increasing diversified business model of tea;A classification adjustment standard of its service.And here to the "people-oriented" on the basis of the tourism,culture and health service experience into the Zen tea Institute;For the personnel management,the way of "flexible" and "incentive" can mobilize the enthusiasm of staff and improve the service quality of Zen tea institute.At the same time,re-planning and adjusting the marketing strategy of Zuting School.In marketing strategic,keeping green marketing and culture marketing concept,but in the marketing tactics,the use of event marketing and network marketing means will increase ZutingSchool reputation and influence,enhance the marketing status,promote business development and lay the foundation for the sustainable developmentFinally,comprehensive summary and suggestions of the operation of Zuting Institute in the Jiashan temple and discussion of the future development strive to improve its the management status and provide the reference mode for the its future construction...