Research On The Development Strategy Of SUN

Liquid milk aseptic paper packaging has been an oligopoly since the invention of the 1950s.Monopolies set up numerous barriers to control the market by bundling together filling equipment and packaging materials.The milk and beverage of market is huge potential market in china,domestic packing firms on the one hand imitate using??and SIG part of company products and technology to promote the development of the dairy industry,but also innovation and further development is still subject to??and SIG of the company's technology and part of the patent,cause milk and beverage enterprise flexible manufacturing supply chain is unlikely,can't timely adjust product strategy according to the consumer market,related production costs are high,huge investment production line of the equipment is also not easy replacement,the production and marketing of dairy caused great bottleneck.In 2010,the domestic aseptic paper packaging enterprises represented by SUN company broke the monopoly pattern of the industry by self-reliance.To a certain extent,the market had a certain amount of choice,the price of basic packaging products dropped by nearly 50%,and the world dairy beverage company benefited from the cost reduction and good service brought by the competition.SUN's development for nearly 10 years to account for 4.6%of global share,while in the third world in the world,but as a representative of the domestic packaging enterprise no matter from the technical research and development,product innovation,the patent,the respect such as consumer research is still with the international giant gap is bigger,to meet the growing consumer market,how to continue to break through the limit development of the global market?How to continue to compete with??for more market share?It's the main problem for SUN.Based on the SUN as the research object,based on the theory of strategic management theory,through the PEST analysis,Porter's Five Forces Model,SWOT matrix,BLM Model such as strategic analysis tools and methods,combined with the SUN's company now has a global market status and operation of advanced manufacturing system and international management team,and so on advantages,put forward the company should be driven by cost leadership and innovation strategy to achieve the growth development of the enterprises to choose strategies to breakthrough rivals crackdown and achieve more market share.Help on macro grasp the enterprise the development direction and formulate corresponding measures,at the same time for our aseptic paper enterprises how to develop in the new situation provides the beneficial reference and to strengthen the survival ability of the packaging industry in our country,to other packaging company research and develop strategy to provide important reference for guiding role.