Research On The Development Strategy Of Inner Mongolia Huameng Science And Technology Co., Ltd

China's biomass energy industry is an industry that filters,purifies and combusts the methane generated from livestock and breeding waste,forestry waste,urban waste,etc.through bioanaerobic fermentation technology and waste incineration technology to generate electricity through biomass energy,thus realizing the recycling of waste resources.In the environmental protection treatment of animal husbandry,biomass energy power generation realizes the comprehensive utilization of manure,urine,forage straw and other breeding wastes of dairy cattle breeding industry.Through the production of biogas grid-connected power generation and biogas slurry production of organic fertilizer,green energy production and organic fertilizer replacement of fertilizer can be realized to form a circular economic industry chain of organic transformation between livestock and agriculture.Inner Mongolia Huameng Kechuang Ltd.is a private enterprise specialized in animal husbandry environmental protection and biomass energy power generation.Since its establishment four years ago,the company has gone through the development period and is now in the bottleneck and critical period of further growth.The company is faced with a fierce external competition environment and lacks the correct development strategy guidance.It is urgent to study and formulate the correct development strategy to help the enterprise successfully overcome the bottleneck period and realize the rapid development of the enterprise.This paper analyzes the company's development and the status quo,the integrated use of PEST analysis,Porter's five-force model analysis,SWOT analysis and other strategic analysis,in-depth exploration of the company's internal and external environment,and puts forward a strategy for the development of circular economic industrial chains and a strategy for centralized competition with objectives,focusing on key businesses.We will establish a key business model based on the "animal husbandry and environmental protection project","biomass power generation project" and "organic fertilizer manufacturing and sales",and establish the company's leading position in the subdivision industry and the subdivision market.All that will help to achieve the development goal of the "invisible champion" in the subdivided industry and put forward specific strategies to implement safeguards.Through a case study of a typical enterprise,this paper,on the one hand,solves the problem of current enterprise strategy choice;On the other hand,based on the environmental protection of China's animal husbandry industry,the paper puts forward the industrial chain model of developing agricultural and animal husbandry circular economy,and provides the reference for such homogeneous enterprises in the industry.