Research On The Marketing Strategy Of The First Plant Of Wanrong Cement In Laos

Since the reform and opening-up of the Lao government,the Lao economy has developed sufficiently with the continuous efforts of Lao government and people.In recent years,the results of its economic development are obvious to all.In the process of the acceleration of urbanization caused by economic development,the requirements of the whole economy and society of Laos for construction industrial products such as cement are constantly increasing.As the backbone of Laos cement production,Laos Wanrong cement plant needs to actively adapt to social changes,pay full attention to the internal production and marketing of enterprises,and constantly change to meet the market demand.The direction of change has a certain guiding role for other enterprises in Laos.Therefore,the targeted optimization and improvement of marketing strategy of Laos Wanrong cement plant is not only conducive to the further development of Laos Wanrong cement plant,but also to guide the improvement of marketing strategy of many enterprises in the whole Laos domestic market.This paper studies the marketing strategy of the most famous Laos Wanrong cement plant in the Lao cement market.Firstly,starting from the specific situation of Laos Wanrong cement plant,it expounds the current marketing situation of Laos Wanrong cement plant,finds the existing problems in the marketing of Laos Wanrong cement plant,and analyzes the causes of the problems.Secondly,this paper analyzes the marketing environment of Laos Wanrong cement plant from various perspectives,and makes necessary analysis of Laos Wanrong cement plant from three aspects of macro,micro and SWOT analysis.According to the current situation of Laos economic development and the actual situation of Laos cement market,the 4P marketing mix strategy has been formulated for Laos vanrong cement plant No.1.In terms of products,it is proposed to improve the quality of cement products,shape the brand of cement products and pay attention to the complementarity of various cement products;in terms of prices,it is proposed to implement differential pricing according to products,payment methods,customer types and regional differences;in terms of channels,it is proposed to strengthen agent business channels,e-commerce channels and complementary product channels;in terms of promotions,it is proposed to promote innovation Suggestions on marketing means,focusing on promotion results and actively adjusting promotion activities.