Research On The Development Strategy Of YTO Co., Ltd

China is one of the largest energy consumption countries in the world.China's economic development is positively correlated with energy consumption.From the perspective of the field of crude oil consumption,before 1993,due to the low domestic demand,China's oil could still be exported to foreign countries.However,by 2017,China's oil import volume had been the first in the world,and by 2019,China's oil dependence on foreign countries had increased to 70%.China's resource reserves are relatively rich in coal resources and low in oil and natural gas reserves,so the current primary energy consumption is mainly coal.How to use clean and efficient coal to alleviate the high dependence on foreign oil has become a common concern of all walks of life.The research object of this paper is Inner Mongolia yto Co.,Ltd.is one of the earliest private enterprises in China that started to enter the research and development of coal to oil technology and industrial demonstration.From the strategic height of ensuring national energy security,this paper focuses on analyzing the development opportunities and challenges,internal advantages and disadvantages,formulating the company's development strategy,and operating at the low international oil price During this period,the company will adapt to the change of internal and external environment,timely avoid industry risks,and make the company develop in a healthy and healthy direction.In the analysis of the external environment of YTO company,in addition to the analysis of the particularity of the coal to oil industry,the paper also uses PEST analysis and five forces model analysis to analyze the macro environment and industry environment of yto company;SWOT analysis method is used to carry out strategic selection and matching analysis,and the flexible combination of coal to oil and coal to chemicals should be focused on by yto company is selected The diversified development strategy of our products has accumulated technology and experience for the domestic coal to oil industry,and finally become a strategic link of national energy security,and put forward the implementation guarantee from six aspects.