Research On The Marketing Strategy Of The Airport Security Inspection Information Management System Of A Company

In recent years,the demand for security has been stepped up at airports with the international counter-terrorism situation becoming more serious,airport security is the first of defense,and that is the key of the all security work.So the Airport security Information Management System(SIMS)that can effectively improve the quality of security work,enhance the capacity of the airport security arises at the historic moment.The China will continue to increase investment for the construction of infrastructure such as civil aviation airport during the "12th Five ",”13th Five”,there will be a large number of new airport expansion project,at the same time,the Civil Aviation Administration of China(CAAC)also explicitly request SIMS must be installed in all airports.In the support of national policy,the market will be growing and rapid growth,and that will bring huge opportunities and challenges for SIMS’s suppliers.From the SIMS’s supplier of A Company marketing practical problems,this article in consults and studies domestic and foreign had in research work’s foundation,summarizes marketing related concepts and basic theory,the integrated use of PEST,SWOT,4P theory,Scenario analysis method,combined with Chinese SIMS,the development of the market for further research.For the following position in the industry,The paper make a deep research on how to develop in accordance with its own development marketing strategy,seize market opportunities to grow further.First of all,through A large amount of data survey and statistics,we use A PEST analysis,from the macro-aspects analysis industry present situation,the environment,development trend and competition situation,get more exact orientation for A Company.Second,from the micro aspects,we through the SWOT analysis to identify opportunities and threats that exist,as well as the A company’s own strengths and inferior position,find out its advantages and problems,put forward the direction of marketing strategy.Third,according to the analysis of data,clear the ultimate objective customers of A company,through the 4P theory.Finally,in order to ensure the marketing strategy of the executable,through scenario analysis,we analyze these strategies possible risks in the implementation process,and formulate measures to control these risks.These studies can be added to perfect the marketing theory in the civil aviation airport professional application research system.By A Company in the civil aviation SIMS in the market analysis and research,we develop a suitable for their own development A Company’s marketing strategy,to seize the rapid growth of market opportunity,further expand the market share.