Research On The Financial Strategy Of LY Construction Company

In modern society,enterprises are faced with more and more fierce competitions.If they want to survive and develop in the competitive environment,they have to stand at a certain strategic height to manage the company.Therefore,strategic management is particularly important.In enterprise strategic management,the level of financial strategic management reflects the management ability of the company.All business activities of the company must be financially supported.Only with the financial system adapting to the company’s development and the correct financial strategy,can the company’s overall strategy be successfully realized.LY Construction Company as a construction company,after more than 30 years development,has grown from a small enterprise to a large listed company with state-level and five first-level qualifications.In this paper,LY Construction Company chosen as the case,on the basis of the company’s overall strategy,we study how to formulate the company’s financial strategy under the existing environment and industry background,and make some useful inquiries into the positioning,selection,control and evaluation of the financial strategic objectives.Firstly,this paper summarizes the financial strategy,introduces the definition and characteristics of the financial strategy,introduces the types of the financial strategy,points out the relationship between the company’s overall strategy and the financial strategy,and points out that the formulation of the financial strategy must be subject to the enterprise’s overall strategy.On the contrary,the realization of the financial strategic objectives has a supporting role in the successful completion of the enterprise’s overall strategy.Then,this paper studies the basic situation of LY construction company,analyzes the internal and external environment of LY construction company in detail.and the internal and external environment of LY construction company is analyzed in detail.The advantages and disadvantages of LYconstruction company are illustrated by SWOT analysis method.The overall strategy of LY construction company is drawn out.On the basis of that,the company’s financial strategic objectives are positioned.What’s more,through the analysis of LY construction company’s assets and liabilities structure,profit structure and cash flow structure,and combined with the financial ratio,This paper generates LY construction company’s financial strategy including financing,investment and profit distribution.Finally,as is mentioned above,the paper puts forward the control and evaluation of LY Construction Company’s financial strategy implementation,and points out that effective control and evaluation system provides a strong guarantee to achieve the financial strategy goal.