Research On The Optimization Of The Incentive Mechanism Of H Company Shopping Guides

In the modern enterprise management,the scientific management of employees occupies an important position.The formulation and implementation of scientific and effective incentive mechanism occupy an increasingly important position in mobilizing and motivating employees.As the focus of market competition shifts to the front-end,the importance of front-end construction becomes more and more prominent.Whoever wins the front-end will win customers.In the front-end sales process,the importance of sales promoters is obvious.On the one hand,the sales promoters represent the company promoting brand,product information and providing services to consumers,meanwhile,they collect customer opinions,suggestions,needs and other feedbacks to the company,so that the company can provide better products and services to customers.H Company is a traditional home appliance company with more than 5,000 sales promoters nationwide.The performance of the sales promoters is directly impact the company's sales performance.Therefore,it is particularly important to attract and retain excellent sales promoters and motivate them to reach their best potential.It is imperative to establish a scientific and reasonable incentive mechanism for sales promoters.Based on H Company,this paper carries out the optimization research on the incentive mechanism of H Company's sales promoters,in light of the company's development strategy and the status quo of sales promoter management.The paper first expounds the background of the topic and the problems to be researched,and analyzes the significance of the research to H Company and the home appliance retail industry.Then the literature analysis method is used to summarize the related theories of sales promoters,incentive and incentive mechanism.Post that the paper elaborates the daily management and incentive status of H Company sales promoters,conducts research through employee interviews,analyzes and summarizes the problems and causes of the existing sales promoter incentive mechanism.Based on the analysis and combined with the different principles of the incentive mechanism,this paper proposes the improvement and optimization scheme over the incentive mechanism and also safeguards measures for the implementation.At the end is the conclusion,thinking about the shortcomings of the research and proposing the direction of continuous improvement in the future.The paper proposes to optimize the incentive mechanism of sales promoters from the aspects of material incentives,spiritual incentives and corporate culture.The material level includes improving performance appraisal standards,optimizing remuneration system,supplementing welfare programs,solving the problem of scientific and fair compensation,and humanization of welfare;the spiritual level includes improving the training system,establishing career development channels,and realizing long-term incentives and short-term incentives.From corporate culture perspective,strengthening the dissemination of corporate culture,establishing corporate values role models,granting appropriate rights and flexibility to sales promoters and creating a working atmosphere of mutual respect,and strengthening corporate culture incentives for sales promoters to stimulate their internal motivation.The optimization research on the incentive mechanism of the H Company's sales promoters is completed through above approach,the ultimate goal of the optimization is to advance the company's growth and development,and win the competition.