Research On The Improvement Of Sales Personnel Incentive Mechanism In Jiangxi Jiangling Company

With the development of automobile sales industry,automobile sales talents have become the most important wealth of enterprises.In recent years,automobile sales have shown a basic trend of rapid development,but the problem of insufficient sales personnel has become increasingly prominent.How to improve sales performance and reduce the turnover rate of sales staff has become a problem that automobile sales companies must face and solve.The main idea of this paper is to apply the existing incentive theory to the case of Jiangling Company in Jiangxi Province,improve the incentive mechanism of the company,and provide reference for the incentive mechanism of the automobile sales industry.Firstly,on the basis of summing up the relevant research on motivation at home and abroad,this paper starts with the demand level theory and the two-factor theory,laying a theoretical foundation for the construction of the motivation mechanism for Jiangxi Jiangling Company's salesmen;secondly,based on the actual situation of Jiangxi Jiangling Company,according to the relevant motivation theory,combined with field research,this paper analyses the motivation of Jiangxi Jiangling Company.The existing problems of the mechanism and the establishment of an effective and relatively suitable incentive mechanism for the automotive sales industry.This paper adjusts and amends Jiangling's existing incentive system from four aspects:salary and welfare,performance appraisal,promotion and development,and spiritual incentive.To a certain extent,it solves the problem that the incentive effect of Jiangling's salesmen is not obvious.This paper hopes to help enterprises solve the difficulties in the process of operation and management,improve sales performance,enhance the loyalty of sales personnel to enterprises,and maintain the core advantages of enterprises by studying the incentive mechanism of sales personnel in Jiangxi Jiangling Company.At the same time,the research on sales incentive mechanism of Jiangxi Jiangling Company can also provide reference for other enterprises in the same industry.