Since the 1990 s,the popular culture characterized by consumerism has grown rapidly.The trend of diversified cultural consumption has broken the traditional consumption pattern,and the writer Haiyan has followed the step of the times and created a series of best-selling works.As the popular code of popular culture,Haiyan novels play a leading and exemplary role in contemporary popular literature creation.While the novel is sought after by the readers,it has also aroused the attention of the academic circles.Some scholars have begun to pay attention to its literary texts,but they have focused their more attention on "Haiyan Drama",which is a best-selling novel in the era of cultural consumption.It is necessary for us to study its literary texts in this context.This article regards Haiyan novels as literary texts in the era of cultural consumption,and studies the narrative theme,narrative strategy and the prosperity and decline of "Haiyan phenomenon".Comprehensive use of consumer culture theory and narratology theory in-depth analysis of his works in the era of cultural consumption present creative characteristics and explore the success of Haiyan works,while exploring the existence of his works,In order to make a more objective and fair evaluation of Haiyan novels and even "Haiyan phenomenon",this paper provides a reference for the study of popular novels.This paper is divided into three parts:The first part.starting with the narrative theme of the work,it analyzes how it successfully integrates the secular and the ideal in the narrative theme,uses the theory of consumer culture to analyze the unique meaning of his works in carrying forward the main theme of heroes,showing the theme of youth love and sadness.The second par.is to discuss the effective suture of Haiyan novels in popular discourse and elite discourse,and the comprehensive application of multidimensional narrative perspective,narrative structure and narrative space-time strategy.The third part is to explain the rise and decline of Haiyan novels and analyze the success and failure of their works,with the background of commercialization of literary works,film and television. |