The Path And Value Of Visual Communication Design In Public Welfare Projects

With the deepening and development of human's social activities,in all kinds of social problems such as environment,resources,and human rights under the present situation of the growing,the existence of public welfare projects for the disclosure of the social problems and solving has played a positive role,is an important part of human social development.At present,in the design activities for people to bring efficient and convenient way of production and living at the same time,designers need to further consider how design activities more accurate convey the human spiritual needs and cultural connotation.Designers can directly or indirectly by design means to participate in public welfare projects,as the voice of the problems in human society,and puts forward the path to solve the problem,realize their social responsibility and value.Of visual communication design means to participate in,to broaden the ways to implement public welfare project,visual communication design and the collision of public projects,also created new benefits,improve the public awareness of public welfare projects.And the use of its own propagation characteristics to expand public welfare project influence,played an important social role.This article through to the visual communication design of associated with the public welfare project,was summarized and comb,to the value of visual communication design in public welfare projects,under the background of a variety of media environment,explore as a visual communication designers should be how to participate in public welfare projects,play their own value and function.