Research On Visual Communication Design Of WeChat Public Platform

With the help of the micro-era,the We Chat public platform(hereinafter referred to as “micro-platform”)gradually entered the public’s field of vision and became a selfmedia medium comparable to Weibo.In the "micro" background of content production and disposal,improving the aesthetics of the interface design and the goodwill of the reading experience can effectively reduce the abandonment of visual content and help micro-propagation.This research takes micro-platform as the research object,and intends to carry out in-depth systematic discussion from the perspectives of communication,psychology and design.In the article,the author based on the relevant theory through the current visual status of the micro-platform,to find out the problems and causes;then use the survey research,case studies,comparative research and other methods to summarize the inspiration and law of the inductive visual communication,with a view to micro The visual communication design of the platform is beneficial.The content of this study is divided into six chapters,as follows: The first chapter is the introduction part,expounding the background,significance,summary,theoretical resources,content,method and technical route of the research;the second chapter is the theoretical basis.It mainly explains the connotation of visual communication,the research categories of micro-platform and visual communication,and proposes theoretical hypotheses.The third chapter is the analysis of the status quo.With Davis’ s technology acceptance model,the theoretical hypothesis of the reader’s visual acceptance is put forward,and the research scale is designed.Humanistic design view,narrative view,and emotional view analyze the design of visual communication,and initially find out the problems and causes.The fourth chapter is the case analysis part.The author selects "the most beautiful China" and "Rococo design".MICU design "Gu Ye" and other We Chat public account parts as a case of communication design analysis,and draw relevant inspiration;The fifth chapter is the design part,based on the traditional paint culture communication,based on the absorption of existing research results "The visual communication design of the micro-platform in the ’paint’environment";the sixth chapter is the summary part of the full text,expounding this article Preliminary conclusions of the study,limitations and prospects.The research believes that the research on visual communication design of microplatform should be based on the following viewpoints: First,establish the reader’s focus on the humanistic design concept.Visual design should follow the visual understanding of the human eye,establish the "reader is the designer" consciousness,and stimulate the passive attention of the user in multiple forms.Second,promote the fusion of the reader and the article in the narrative view.The narrative orientation of the page must at least have the clarity of the content,the directionality of reading and the readable taste;thirdly,summon the readers’ emotions on the emotional level.First consider the media form of emotional communication,secondly consider the acceptance probability of the reader’s senses,and finally supplement the reader’s lack of acceptance of emotions.