The Creation Practice Of The Series Of Public Welfare Animations "loyalty", "filial Piety", "li", "wisdom" And "faith"

With the continuous development of digital technology and new-media equipment,the unique form of animation art started to shine in the film and television works of commonweal theme.Public welfare animation appeared a new vitality to go beyond the traditions.Research on public welfare animation creation of Chinese traditional culture has profound significance in carrying forward the traditional virtue.Reviewing the general situation and characteristics of relevant theme public works,they mainly adopts 2D animation.Besides,most of them are narrated by "storytelling",and the style is relatively simple.Usually,the combination form of traditional Chinese painting style and of 2D animation cannot be inherited appropriately due to the complex technology,long production period,high labor costs and slow proceed.In this practice,the author hopes to break the previous works of oneness and intricacies,and combine the traditional art style and modern way of animation in a simple and effective form.This series of public welfare animation creation are based on traditional virtues as"loyalty"(?),"piety"(?),"decorum"(?),"wisdom"(?)and "honesty"(?).The creative practice sets to explore the expressive mode of Chinese animation style in the preliminary planning of creation idea and the establishment of overall style.It is also reflected in scene elements,models,space design,character design,technical connotation of claborate-style painting,words and action design and animation technology.In terms of the technique of production,this series of public welfare animation explores traditional Chinese painting style in the new form and new way in the development of animation,and seek to its inheritance and the embodiment of the traditional painting art combined with modern animation,for the development of Chinese characteristic style of animation art based on innovation and prosperity.In terms of the expression of content,the series of public welfare animation visually makes deep fusion of ancient traditional virtues and thr development of contemporary social spiritual civilization.By unfolding a scene of ancient classic stories and modern virtue phenomenon,it promotes the transformation and innovation of outstanding Chinese culture and stimulates their intrinsic vitality to find an echo with the audiences.