The Spread Of The Image Of The Country In Film And Television Dramas

Country image is the embodiment of the comprehensive strength of each sovereign state,governments and media organizations are committed to correct the negative country image,establish a positive country image,in order to enhance the national centripetal force,cohesion and the international community's identity,responsiveness.This paper analyzes the country image of The Avengers series from the perspective of communication by using the method of text perusal,comparative analysis and comprehensive induction,with a view to providing theoretical support for the production of main melody films and TV plays in China and creating brand plays showing positive Chinese image.In reality,to help domestic films and TV plays to reshape Chinese image,Chinese style,Chinese spirit,so as to enhance national patriotic feelings,win international recognition.To this end,the body part will be expanded from the following four aspects:Firstly,the country image and its communication theory.This chapter is the theoretical support part of the full paper,the first section focuses on the concept,characteristics and significance of country image,summed up the academic circles on the connotation of country image,namely media theory,strength theory,evaluation theory,identity theory,and explain the reason for this paper to media theory and strength theory as the theoretical basis;The second section discusses the theory of country image communication,expounds the relevance between Lasswell's communication theory and the country,politics,and clarifies the concept of five elements of communication subject,content,media,audience and influence in 5w mode;The third section compares the film and television media with other media,national strength,national evaluation and identity communication,and analyzes the advantages of the film and television media in the communication of country image.Secondly,the spread of country image in The Avengers series.This chapter is based on Lasswell's communication theory,combined with the history and reality of the United States,to understand how the film spreads a positive image of the United States to the global audience.The first section introduces the basic situation of the film,focusing on the analysis of the film in the ideological theme,characterization,plot settings,scene display and the image of the United States.The second section from the perspective of country image communication content,pointed out that the film uses the myth narrative to create the image of the United States,from the perspective of myth role,myth plot,myth spirit to emphasize the supremacy of the United States,and then through the interpellation to achieve the United States to conquer the world,to help the United States to obtain political and economic dominance and to call the support of the people in other countries.The third section analyzes country image communication strategy in the film.The first part discusses the essence of hegemonic idea in the name of maintaining world peace and universe harmony through the gathering of superhero league.In order to win the market income,the standard subject uses cartoon,film,animation,drama,game,toy and other channels to realize the industry income;The second part begins with the media,emphasizing that the film shows the strong military,scientific and technological,economic strength of the United States through the production of audio-visual feast,and reflects the soft power of American system,culture and national quality under the time and space.The fourth section analyzes the communication effect of the country image.In terms of acceptance,emphasizing The Avengers series because of good audio-visual,guidance,industry,influence capture the global audience,especially to meet the young audience's heroic dream,freedom dream,science and technology dream,cooperation dream;In terms of influence,the film further promoted the influence of the United States and its film brands,and promoted the development of the film and television culture industry in the United States and the world.Thirdly,the reflection of country image communication hegemony in The Avengers series.On the basis of the above,this chapter discusses the generation of meaning and media domination of the hegemony of country image communication.The first section discusses three ways of spreading hegemonic significance,that is,the film uses heroic image building and avengers' action to save the earth to hide the violence and oppression of American ideology,and through the legitimacy of international action and the alleviation of domestic conflicts to construct the justicial image of the United States.In addition,the demonized image of others in the film strengthens the hegemony of the United States in the world.The second section analyzes the media ruling form and abuses of the hegemony of country image in the film.Firstly,it is pointed out that the technology monopoly makes the picture and sound occupy the dominant position of the film.The film's technology advantage attracts a large number of audiences,which is conducive to the realization of the cultural control over other countries.Then,reflecting on the audiovisual wonders of the film to make sensory stimulation instead of image narrative,people's viewing purpose has been reduced to a single pursuit of entertainment.Fourthly,The Avengers series' inspiration on Chinese films and TV plays about country image communication.The first section of this chapter summarizes the basic situation of Chinese films and TV plays in recent years,affirms the main type of Chinese image communication,that is,main melody films and TV plays in the popularity and commercialization of achievements,pointed out some gaps between Chinese films and TV plays and The Avengers series about the spread of country image.The competition of ideological propaganda and commercial profit,the chase of political praise and entertainment,using technical packaging to cover up the dull narrative cause the imbalance of Chinese image and the development of country strength.Therefore,the second section draws the beneficial experience from The Avengers series,stressed thatthe Chinese films and TV plays should handle the relation between national and the world;We should not only construct a positive country image,but also have a reflective consciousness.In addition,we should deepen the reform of the film and television industry to promote the spread of country image.The third section combines the achievements of our country since the 18th CPC National Congress to put forward that the high subject should lead the Chinese spirit,style and features,the standard subject should be carefully produced,excellence,exquisite presentation,these aspects highlight the positive Chinese image together;Media should pay attention to the compatibility of story and technology,spread the most representative national strength,in order to win the recognition in China and the world.The innovation point of this paper is from the spread of the country image in the films and TV plays,through the contrast between the film and television media and the other media,it emphasizes the superiority of the film and television of the country image communication,namely rapid,extensive,vivid and deep influence,and then demands people who specialize in the film and television industry should take up the confidence of the national culture and enhance the Chinese influence.