Research On The Problems And Countermeasures Of Rural Public Cultural Services

Culture is the source and inexhaustible motive force for the prosperity and development of the Chinese nation.When culture is flourishing,the country is thriving,strong culture is strong in the nation,and when the culture is rich,China has a powerful voice in the international community.According to the results of the 2015 demographic statistics,the rural permanent population is 60.46 million,and the proportion of rural population in the total population is as high as 44%.This group of farmers accounts for a large proportion of the total population in China.As an ancient civilization with a long history of 5,000 years,China has profound cultural accumulation and heritage.However,under the unbalanced long-term economic development environment in our country and the restriction of the dual urban-rural system,the inequality between urban and rural cultures has become increasingly serious.Compared with cities,rural public cultural service construction is lagging behind in terms of scale and quality,which seriously restricts the overall development of rural areas and the realization of the strategy of rural rejuvenation.Under the situation that the problems of agriculture,rural areas and farmers need to be solved,under the historic mission of realizing national modernization,it is important to establish a well-to-do society in a decisive manner,how to make the peasants' spiritual and cultural life more colorful,and let the quality of peasants reach a new level,let The happier and more fulfilling life of the peasants is not only an indispensable requirement for the strengthening of rural cultural construction,but also a proper meaning of the topic.It is also the realization of the common prosperity of the countryside and the cities,the better and faster development of the rural culture,and the rural culture.Embark on a stable and sustainable development path,and let the countryside rekindle the key to a new look and a new atmosphere.The revitalization of the countryside and the civilisation of the township are the guarantees.The implementation of cultural rejuvenation puts material and spiritual civilizations in an equally important position,strengthens rural environmental rectification efforts,enhances farmers' ideology and scientific quality,refreshes the spirit of the farmers,cultivates civilized rural style,good family atmosphere,simple folk customs,and enables rural civilization The wind blows all over.The paper uses the literature research method and qualitative and quantitative methods to study.Through consulting a large number of documents,we read the related theories of public management and the policies and documents issued by the party and government on public cultural services,and summarized,integrated and summarized the data,and analyzed and discussed related courses such as public management at graduate level.The paper proceeds fromthe current situation of the development of rural public cultural services,hidden universal issues and many obstacles to development.Based on the research and analysis,the paper puts forward some countermeasures and suggestions.At present,the lack of total public cultural services in rural areas,the imbalance between supply and demand of farmers' needs and government supply,the uneven distribution of the eastern,central and western regions,urban and rural areas,and the lack of expression of farmers' demands for cultural services are still widespread,and even tend to intensify.The main causes of these problems are the deviation of public service ideas,the lack of financial capital investment,the existence of malpractices in the supply system,the unsound human resources mechanism,and imperfect performance assessment.n order to solve the many obstacles in rural public cultural services,this paper proposes innovative service concepts,improved financial expenditure system,constructs an efficient service supply mechanism,establishes a complete talent team,and builds a scientific performance appraisal system in order to improve rural areas.The level of public cultural services,to make up for the current lack of exposure,so that cultural services to achieve more efficient,broader coverage,greater benefit to the surface,so that the majority of farmers truly feel the benefits,happiness and satisfaction,so that rural society is more civilized and more harmonious.