The Fan Culture Production And Identity Research Of "Your Name"

Japan is a country with a deep history of animation culture.As an important carrier of Japanese cultural diplomacy,Japanese animation plays a very important role in cross-cultural communication.On December 2,2016,the new film,?Your Name.?,directed by the new Japanese animation film leader,Makoto Shinkai.The introduction of the mainland cinema line,the animation film quickly obtained the super high box office revenue and good reputation.The success of?Your Name.?quickly attracted a huge crowd of fans,and in just one year,the Baidu post bar of?Your Name.?had nearly 220,000 followers and posted a total of 1.62 million posts.In the virtual community,which is built with interest,fans break the wall,connect the virtual animation world with the real individuals,through the online text reproduction activities,and finally the interpersonal interaction is returned to the virtual space.Fans span different cultural contexts and have a rich reproduction of the original text.As a fan of such a special group of audience,what do "your name" fan in the virtual community recieve by a series of practical activities?How do they construct identity through text in production practice?Solving these problems is the starting point of the study.The study found that in the new media environment,there were four new trends in the expression of emotion:first,the visual survival logic which tends to the love of the picture;Second,it is preferred to deeply excavate the original text and to write with the fan fiction with individual color;The third is the geographical worship,which is persistent in extending the emotional relationship with the text to the real space;Fourth,the consumption and carnival of peripheral products.Fan's text reproduction practice strengthens the identity construction of the mystery."Your name" fans in the reproduction process of interactive subject and object in the form of self cognition,in seeking common ground while putting aside differences between intergroup communication construct the group identity,in the cultural heterogeneity and close to the balance of building up cultural identity.This article will take Baidu post bar "your name bar" as an example,from the four parts of the "your name" fan how to do fan culture production and construction of identity.In the introduction part,the source and significance of the topic selection and the background of the research will be mainly elaborated,the theoretical support and the current research status at home and abroad are explained,and the thoughts and methods of the research are given.The first part of this article will be to "your name" fan fan group summarized general situation of the formation and reasons,analysis "your name" stick the establishment and development of the context and the overall architecture post bar.In the second part of this article will focus on bar post type induction,analysis,based on the summary of "your name" fans text reproduction of an "to love","words","worship of geography","fever" around four main characteristics of post type,and combined with specific instances of text analysis of each post article type.The third part of this paper will analyze the construction of "your name" fans on the basis of self-identity,group identity and cultural identity.The fourth part proposed on the basis of the above analysis,explore the represented by "your name" fan of Japanese animation film fans and identity problems and contradictions of cultural production,and puts forward the strategy idea.