Research On Corporate Moral Responsibility And Its Cultivation Path

As rational beings,moral responsibility is that individuals and groups with a high degree of thinking ability should be responsible for the observance of morality and ethics for the fulfillment of nature and society.They must be reflected in moral norms and principles from beginning to the end.Corporate moral responsibility can be defined that,as the main responsibility,when the corporate takes activities such as production and management or social actions,it should consciously perform and bear the moral norms and moral obligations.The moral responsibility is not like the legal responsibility,it is non-compulsory responsibility,also the core of corporate social responsibility and reflects the corporate values.It is an objective mission of enterprises in accordance with social life,abide by the ethical principles of the basic provisions in the production and business activities must bear the moral mission,and not completed such a moral mission to be accepted sanctions and censure.As moral capital,contractual spirit and the existence of social subjects,enterprises consciously perform their moral responsibilities can increase their sales and market shares,consolidate their brand positions,enhance their corporate image,stimulate and retain excellent employees,reduce their operating costs,and enhance the vitality of enterprises.It is necessary for the corporate sustainable development.According to the factual investigation,public in our country are generally unfamiliar with corporate moral responsibilities,but they have higher expectation for undertaking moral responsibilities.Individual enterprises can devote themselves to the unification of business and public goods.Accordingly,it is necessary to promote entrepreneurial personality cultivation,cultivate entrepreneurial management virtues,build corporate ethical culture and cultivate corporate moral responsibility among enterprises.Outside the enterprise,by improving the tax incentive mechanism,increasing government subsidies,priority loan mechanism,government contract priority mechanism,increase the support for moral behavior.At the same time,by regulating the competition mechanism among enterprises,we should give play to the supervisory power of the"Trinity" and intensify the crackdown on immoral behaviors.