| Beijing International Film Festival which built in 2011,has been an important cultural business card of Beijing.It has not only severed as a platform of communication of Chinese films but also changed the view of globalization and marketing of Chinese film Industry.However,as a new international film festival,there is still a big gap between authority and popularity compared with western cinema festivals such as Cannes,Berlin and Venice,This study uses literature data method,questionnaire method,comparative analysis,aims to discuss the definition and constituent elements of influence of international film festival and analyze Beijing current situation.With the comparative analysis of Cannes International Film Festival and Busan International Film Festival,summarize the problems to propose the countermeasures to improve the influence of Beijing International Film Festival.Through this research,we found that:the audience involved in the festival continues to expand,but it has a low visibility;the number of movies is high,but their quality is spotty;The authority of Film Festival Awards of Tian Tan has not yet formed;the market of Film Festival turnover continues to rise,venture capital projects are growing,but involves the film production?the whole operation process even the establishment of the festival market system,Beijing International Film Festival is still weak compared with Cannes International Film Festival and Busan International Film Festival,it play a small role in the development of Chinese film industry and film industry.On this basis,this article has put forward specific suggestions to enhance the level of Beijing International Film Festival's influence,and conclude the constructive suggestions of the future way of our film festivals. |
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