The Creation Of The Documentary "Jade's Live Economy"

Live Broadcast Economy of Jadeite is a social documentary about the changes of sales mode in the traditional jadeite industry under the background of Internet consumption.The documentary takes entrepreneur Feng Yuhao,Ye Zhiyuan,manager of Yu City Industrial(E-business),Zheng Xiaolong,the first Jadeite live broadcaster of Ruili as the main narratives.From the Jiegao morning market of Ruili,the Delong night market,to Burma ghost market,it discuss es the rise,prosperity,dispute,and disadvantage of Jadeite's live broadcast in multi-directions.Under the depression circumstance for the national jewelry trading market,although the new media brings sales benefits to the traditional industry by expanding customer rage,reducing distance,saving time,yet at the same time it breaks the original ord er of the jadeite market,which follows with chaos.This documentary illustrates respectively throughout introduction,field experience,recording reflection,production expression,as well as the creati on conclusion.As it describes in detail the creation of the social documentary in preparation,shooting methods,process,relevant experiences and lessons.Also,it summarizes the value and significance of the documentary from the perspective of documentary aesthetics and film anthropology.In the introduct ion part,beginning with the background of the topic,it reveals the present situation of the jade ite market and the theoretical research status of the related film and social documentary,as to get the value of this documentary;In the field experience pa rt,it discusses the establishment of the early field researches and shooting theme,which provides a realistic basis and sets the shooting directions;In the record ing and reflection part,it displays the process of equipment selection,establishment of s hooting scheme,usage of shooting techniques,response of emergencies,and gains and losses of the field shooting;In the production and expression part,it explains the postproduction of the whole documentary.From material sorting,editing structure,rou gh cut,fine cut to output,the theory and practice of the whole process are discussed.The creat ion conclusion part is the summary of the whole production process.The experience and shortcomings of the crea tion process are summarized from the practice,so as to further enhance the creation of social documentary.During this research and shooting,the author inherits the truth theory in documentary aesthetics and the comparative theory in film and anthropology,which provides vivid,lively,objective,authentic and comprehensive film materials for postproduction.Also it is the accumulation of these materials,which provides such complete display of the current situation of the current industry sales of Emerald Ruili industry.Therefore,the production of social documentary is interlinked.The more detailed and meticulous preparation there is,the better to express the theme of the documentary with rich image and language in postproduction.