Research On The Application Of Humanized Design Of Subway Advertising

With the rapid development of urban rail transit,the subway will become the main means of transportation in the future and will be paid more and more attention by advertising investors.Subway advertising is also watched by more passengers as the subway’s radiation area increases.Humanized design has been more embodied in our design,its basic is to pay attention to the role of people in the design,pay attention to the subway advertising and passengers between the various feelings,including visual,tactile,emotional,cultural background,behavior and other feelings.In the humanized design process of advertisement,we should also take into account the possible additional requirements of the public to meet the passengers’ behavior in the subway.After the behavior of passengers is basically satisfied,it is also necessary to let passengers feel the convenience and comfort brought by humanized design,so that passengers feel respect and satisfaction.The study of subway advertisement in foreign countries is prior to that in our country.At present,the study of subway advertisement in our country mainly focuses on planning,public management and so on.Therefore,the study of humanized design of subway advertisement in this paper is of great significance.This paper takes the humanized design of subway advertisement as the research object,summarizes the theory of subway advertisement and humanized design,and then analyzes the present situation of humanized design of subway advertisement from the perspective of visual elements,focusing on color,text,graphics and composition,and puts forward the subway advertiser.Problems in sexual design,and then the principles of humanized design of subway advertising are carded out.Finally,I take the graduation design work as an example,carry out practical design,and finally put forward suggestions for the humanized development of subway advertising.